“…In a review of multiple studies, Rest, Narvaez, Bebeau, and Thoma (1999) reported that the most commonly used measure of cognitive moral judgment capacity, the Defining Issues Test, typically explains just 20 percent of the variance in actual ethical behavior. Consistent with Hannah, Avolio et al (2011) and others (e.g., Kidder, 2005;Sekerka & Bagozzi, 2007), we suggest that the conation to act ethically, as represented by moral courage, will help explain why one actor will step up and act while another who arrives at the same ethical judgment in the same situation will stand by and fail to act.Despite the theoretical arguments for the importance of moral courage in promoting ethical behavior (Kidder, 2005;Kidder & Bracy, 2001), prior empirical work (e.g., Sekerka, Bagozzi, & Charnigo, 2009;Woodard & Pury, 2007) has two primary limitations. First, there is an absence of research testing whether moral courage predicts actual ethical behaviors.…”