Factor of Awareness in Searching and Sharing of Halal Food Product among Muslim Families in Malaysia

Yusoff, Siti Zanariah; Adzharuddin, Nor Azura

doi:10.1051/shsconf/20173300075

Cited by 26 publications

(32 citation statements)

References 2 publications

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“…These two relationships positively influence the respondents' perception of wholesomeness of halal food represented by the variations of respondents in determining the importance of a halal assurance system to search for halal food information. This finding is in line with [11] who found that Muslim families have high levels of awareness towards halal food products…”

Section: Discussion and Resultssupporting

confidence: 91%

“…Previous studies have recently reported several related factors influencing information seeking behaviors for halal food productions concerning ingredients, awareness of an individual, habit, Islamic laws, and attitude. For example, [11] studied the ambiguity in determining the halal product due to the obstacles of the existing scenarios in the industry among 340 Muslims in Bangi, Selangor, Malaysia. The study instigated that awareness factor is significantly correlated with information seeking behavior among Muslim families.…”

Section: Related Studiesmentioning

confidence: 99%

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Relationships Between Human Attributes and Sources of Information for Seeking Halal Food Information: A Pilot Research on Kuala Lumpur, Malaysia

2019

IJITEE

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This paper aims at investigating the impacts between information sources used and human attributes, namely: Attitude, Habit and Awareness of Individual in seeking for information about halal food products effectively among Malaysian Muslim consumers in Kuala Lumpur. This study was conducted to address the following research questions: 1) Are there any relationships between the use of different information sources and Attitude that might positively relate to the perception of wholesomeness, leading to effective seeking for halal food information?; 2) Are there any relationships between the use of different information sources and Habit that might positively relate to the perception of wholesomeness, leading to effective searching for halal food information?; and 3) Are there any relationships between the use of different information sources and Awareness of individuals that might positively relate to the perception of wholesomeness, leading to effective searching for halal food information? A pilot study was conducted in Kuala Lumpur, Malaysia, with a sample size of 50 respondents. Most of the respondents were young Malaysian Muslims between the ages of 18 and 24 years old. The data was gathered through a fivepoint Likert scale and was analysed quantitatively using SPSS. The findings of this study suggest that linking between information sources used by consumers, and the abovementioned human attributes will ensure the perception of wholesomeness of halal food. In other words, when the consumer's attitude, habit and awareness towards halal food are high, the consumer will use credible and trusted information sources, and hence reach an effective searching process for halal food information. Accordingly, this study provides insights into how Malaysian Muslim consumers seek information for halal food.

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Section: Discussion and Resultssupporting

confidence: 91%

Section: Related Studiesmentioning

confidence: 99%

Relationships Between Human Attributes and Sources of Information for Seeking Halal Food Information: A Pilot Research on Kuala Lumpur, Malaysia

2019

IJITEE

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“…A food can be categorized as halal when the preparation, processing, storage, packaging, handling and transportation meet the Islamic law (Yusoff and Adzharuddin, 2017). Generally, there are several guidelines regarding halal food set by Islamic law: 1) All raw materials and ingredients used must be halal, 2) All the allowed animal should be slaughtered based on Islamic rites.…”

Section: Concept Of Halal Foodmentioning

confidence: 99%

Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province)

Pratiwi¹

2018

International Journal of Islamic Economics and Finance Studies

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The main purpose of this research is to examine the factors influencing young Muslims' intention to purchase halal food in a non-Muslim majority province in Indonesia, Papua province. The data were collected from 97 young Muslims using a structured questionnaire. The research investigates on five factors that affect the intention to purchase halal food using Theory of Planned Behavior (TPB) including attitude, subjective norm, perceived behavioral control and additional variables i.e brand awareness and knowledge. The internal consistency reliability test indicated that all scale items were proven reliable and valid. The multiple regression was used to analyze the relationship between independent variables and dependent variable. The result showed that attitude and perceived behavioral control significantly influenced the intention to purchase halal food among young Muslims in Papua. Meanwhile, brand awareness, subjective norm and halal knowledge did not show a significant influence towards young Muslims' purchase intention.

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“…Yusoff dan Adzharuddin (2017) menyebutkan bahwa konsumen muslim yang memiliki kesadaran tinggi tentang kehalalan suatu produk akan secara aktif mencari informasi mengenai kehalalan produk tersebut dan kemudian akan membagikan informasi tersebut kepada orang-orang terdekat, seperti anggota keluarga. Kesadaran yang tinggi terhadap kehalalan produk menandakan bahwa konsumen tersebut memiliki komitmen religiositas yang tinggi (Ambali & Bakar, 2014;Yusoff & Adzharuddin, 2017). Berdasarkan argumen tersebut, hipotesis penelitian 3 ditetapkan sebagai berikut: H3 : Religiositas Islami berpengaruh terhadap eWOM…”

Section: Pengaruh Religiositas Islami Terhadap Kepuasan Destinasiunclassified

Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia

Warapsari

Rusfian

2021

Relig. J. Agama dan Lintas Budaya

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Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist's eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction on eWOM; the mediating effects of destination satisfaction on the link between Islamic religiosity, perceived value, and eWOM; the serial mediating effect of perceived Islamic values and destination satisfaction on the link between Islamic religiosity and eWOM; and comparing the effects of perceived value dimensions, i.e., quality, price, emotional, social, different experience, novelty, safety, location, physical attributes, and nonphysical attributes, on eWOM. This research used the positivism paradigm and quantitative method. The population was Indonesian Muslim tourists who have visited halal tourism destination in Lombok, West Nusa Tenggara. Purposive and snowball sampling methods were used to select samples. The data were collected from 332 respondents via an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) method. This research found that only perceived social value that has a significant effect on eWOM, while Islamic religiosity, the other dimensions of perceived value, and destination satisfaction are not the direct and indirect drivers of eWOM. The difference in the significance of the effects of those factors can be associated with the origin and age of the respondents, as well as the location of the destination.

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Factor of Awareness in Searching and Sharing of Halal Food Product among Muslim Families in Malaysia

Cited by 26 publications

References 2 publications

Relationships Between Human Attributes and Sources of Information for Seeking Halal Food Information: A Pilot Research on Kuala Lumpur, Malaysia

Relationships Between Human Attributes and Sources of Information for Seeking Halal Food Information: A Pilot Research on Kuala Lumpur, Malaysia

Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province)

Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia

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