Palavras-chave:Energia limpa e renovável; Fotovoltaico; Sustentabilidade; Análise de agrupamentos.Abstract. Cost and potential analysis of photovoltaic power generation at a Brazilian public university. Clean and renewable energy sources, such as solar energy, have stood out for their potential. So, the aim of this work is to estimate the cost and potential of photovoltaic power generation on São Paulo State University (UNESP) campuses. The statistical technique of cluster analysis associated with the analysis of variance (ANOVA) was used, considering the 24 host cities of these campuses, in order to form groups of campuses with similar characteristics of solar incidence and altitude. Four distinct clusters were formed, and the campus with the smallest built-up area was selected within each cluster to measure the cost of deployment and the potential for energy capture of a system by photovoltaic panels. Six photovoltaic plate models with attributes such as model, dimensions, weight, power, efficiency, cell type, and price were considered for the study. It was observed that the CS6K300MS plate presents a more efficient solar capture performance, does not require a very large number of plates, and the cost is median in relation to the others. Although the calculations presented have been made for the campus with the smallest built-up area within each cluster, similar cost and power generation planning and results can be expected for the other campuses within the same cluster. Finally, it is emphasized that the proposed methodology has the potential to be considered or expanded to similar enterprises so that thorough planning is carried out for the acquisition and installation of this system, and the viability of the enterprise is guaranteed.