Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers

Panda, Rajesh; Swar, Biranchi Narayan; Mukerjee, Kaushik

doi:10.17010/ijom/2014/v44/i7/80362

Cited by 4 publications

(2 citation statements)

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“…Customers are guided by value for money, as well as improved efficiency in the quality of customer services. This shows that retailers should continually embark on customer engagement and brand promotion activities in order to drive customer loyalty (Panda, Swar, & Mukerjee, 2014). Engaged customers are valuable assets and customer engagement results from enhanced customer confidence, the integrity of providers, customer pride, and passion.…”

Section: Resultsmentioning

confidence: 99%

Factors that affect customer loyalty in small enterprises

Worku

2019

Innovative Marketing

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The study was conducted by collecting the data from 608 customers of migrant retailers working in the retail industry of Pretoria West in South Africa in order to identify socioeconomic factors that affect customer loyalty. Data was collected from eligible respondents by using a pre-tested, validated and standardised questionnaire of study that was self-administered by respondents. The study found that about 69% of customers were loyal to their retailers. About 68% of customers had a favorable attitude towards their retailers. About 68% of retailers used appropriate promotional measures for marketing their goods to potential customers. About 69% of retailers provided their customers with satisfactory quality of services. About 67% of customers were loyal to their retailers’ brands. Factor analysis was used for extracting 3 influential predictors of customer loyalty. These factors were entrepreneurial skills, marketing skills, and selling price. The percentage of variance explained by the 3 extracted factors was equal to 92.58%.

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Section: Resultsmentioning

confidence: 99%

Factors that affect customer loyalty in small enterprises

Worku

2019

Innovative Marketing

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“…It has been asserted that customer commitment, reliability, reputation, and retail environment also influence brand trust (Panda, Swar & Mukerjee, 2014).) Moreover, Brand personality has a positive and essential impact on brand trust (Tong, Su & Xu, 2018).…”

Section: Antecedentsmentioning

confidence: 99%

Impact of WOM, Advertising Effectiveness, and Brand Image on Brand Trust: Evidence from Telecommunication Sector in Pakistan

Hassan

Zahid

Nemati

et al. 2021

JMS

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Due to the rapid advancements in digital innovations and technological evolution, the world today has witnessed a drastic upsurge in digital espousal by the masses and tech geeks alike. Advertising agencies and brand managers across the globe have been frantically finding ways to explore prospective markets and retain existing customers. Studies on brand management show that the image and trust of a brand are manifested through various deterministic variables which vary and change over time. This research thus focuses on the investigation of the effect of such pervasive determinants including Advertising Effectiveness, WOM and Brand Image on Brand Trust. The study concentrates its enquiry on brand trust elements related to organizations providing services in the telecommunications sector of Pakistan. For this purpose, data in the form of survey responses were collected through questionnaires with the help of convenient sampling. The respondents were customers using different telecommunications networks in Pakistan. From the results, it has been observed that Advertising Effectiveness, WOM and Brand Image have a strong impact on developing and maintaining Brand Trust. The research validates the impact of study variables in developing trust in a brand. Moreover, managerial implications and directions for future research have been proposed at the end of the study.

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Effect of Store Loyalty on Impulse Buying Behaviour in Emerging Markets: Observations and Propositions

Sarkar

Adhikary

2018

Strategic Marketing Issues in Emerging Markets

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Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers

Cited by 4 publications

References 0 publications

Factors that affect customer loyalty in small enterprises

Factors that affect customer loyalty in small enterprises

Impact of WOM, Advertising Effectiveness, and Brand Image on Brand Trust: Evidence from Telecommunication Sector in Pakistan

Effect of Store Loyalty on Impulse Buying Behaviour in Emerging Markets: Observations and Propositions

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