Factors affecting consumers' intention to purchase online

Yaraş, Eyyup; Özbük, Meltem Yetkin; Ünal, Duygu Aydin

doi:10.5505/iuyd.2017.91885

Cited by 15 publications

(11 citation statements)

References 11 publications

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“…According to (Eyyup, at. Al, 2017) [32], Purchase Intention has a positive and significant influence on online Purchase Behavior. According to (Grecia at.…”

Section: Conceptual Framework and Research Hypothesismentioning

confidence: 99%

Factors Affecting Purchase Intention and Purchase Behaviour Electronic Products (Home Appliance) in Online Transaction

Cahyanaputra¹,

Jimmy²,

Annas³

2022

Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampu

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“…According to (Eyyup, at. Al, 2017) [32], Purchase Intention has a positive and significant influence on online Purchase Behavior. According to (Grecia at.…”

Section: Conceptual Framework and Research Hypothesismentioning

confidence: 99%

Factors Affecting Purchase Intention and Purchase Behaviour Electronic Products (Home Appliance) in Online Transaction

Cahyanaputra¹,

Jimmy²,

Annas³

2022

Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampu

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“…The Duplication of Purchase also suggests that any partition or groupings of e‐brands within a product category might come down to functional differences or dissimilarities of end‐users. Research that has examined online competition found that product variety (Chang, 2011; Sethi et al, 2018; Yaraş et al, 2017), price (Bucko et al, 2018; Usman & Kumar, 2020; Yaraş et al, 2017) and availability of a physical store (Yaraş et al, 2017) might impact the consumer intention to purchase online. In a similar vein, studies comparing buying behaviour for different online sub‐markets, such as private and public e‐banks, attributed any differences to user intentions and satisfaction (Agrawal et al, 2017; Hada, 2016; Raveendran, 2016).…”

Section: Background and Research Questionsmentioning

confidence: 99%

How websites compete in the Middle East: The example of Iran

Naami

Anesbury

Stocchi

et al. 2021

J of Consumer Behaviour

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Based on the analysis of two sets of data (a cross‐sectional online survey of five product categories with an average sample size of 525 and a longitudinal telecommunications panel of more than two million respondents), this study detects a positive relationship between the market size (purchase penetration) of Iranian e‐brands (or websites) and the percentage of customers shared with other e‐brands. This finding is consistent with the well‐established Duplication of Purchase Law; it also holds over time and across different markets (e.g., repertoire vs. subscription). Hence, this study makes a twofold contribution to marketing knowledge. First, it expands the collection of empirical evidence concerning the Duplication of Purchase, which thus far is primarily within offline contexts and Western countries. Second, it addresses issues inherent to research on e‐loyalty, such as the over emphasis on evaluating loyalty for one e‐brand at a time via complex attitudinal measures. Accordingly, this study advances consumer buying behaviour research by clarifying that, similar to offline domains and other geographical areas, e‐loyalty in this buoyant Middle Eastern market divides across a small number of e‐brands. It is also best appraised through behavioural loyalty and by comparing multiple e‐brands competing within the same market. These outcomes translate into a series of practical guidelines for the strategic management of e‐brands, improving the practical understanding how e‐brands compete and grow.

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“…There have been studies on many factors affecting online shopping, but among them, research on consumers' online shopping intentions and online shopping behaviors/ attitudes is remarkable. Changes due to the quality of the platform/digital media/ web page/application where the online shopping is done, consumer personal and demographic characteristics, product/service quality and other external factors (Li and Zhang, 2002), perceived benefit, perceived risk, interest in e-commerce, evaluations on the offer (Teo, 2002), product and product diversity, financial risk, suitability, price awareness, and accessibility in the physical store (Yaraş et al, 2017) are the factors that affect online shopping. Alghaith et al (2010) argued that some online media tools could affect consumers' online shopping attitudes.…”

Section: Factors Of Affecting Online Purchasingmentioning

confidence: 99%

Salgin Hastalik Süreci̇nde Tüketi̇ci̇leri̇n Çevri̇m İçi̇ Satin Alma Ni̇yetleri̇ Üzeri̇ne Bi̇r Araştirma

Balli¹

2021

PPAD

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With the pandemic period, there have been differences in online purchasing intention and behavior due to changes in consumers' social lives and consumption habits. The main purpose of this study is to understand the changes in the online shopping attitudes of consumers during the pandemic period and to obtain a model that will provide the intention to purchase online. The data obtained in the study were carried out with a digital questionnaire applied to 329 consumers from different age groups living in Ankara, and the findings obtained were analyzed and interpreted with the SPSS 25.0 package program. In this period, it was determined that consumers' online purchase intentions changed significantly, and product range, ease of use, satisfaction, experience, and innovation positively affected consumers' online purchasing intentions. In this context, suggestions were made to digital entrepreneurs to work more effectively in the digital market after the pandemic period.

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Factors affecting consumers' intention to purchase online

Abstract: The purpose of this study is to identify the effects of factors affecting consumers' intention to purchase from the

Cited by 15 publications

References 11 publications

Factors Affecting Purchase Intention and Purchase Behaviour Electronic Products (Home Appliance) in Online Transaction

Factors Affecting Purchase Intention and Purchase Behaviour Electronic Products (Home Appliance) in Online Transaction

How websites compete in the Middle East: The example of Iran

Salgin Hastalik Süreci̇nde Tüketi̇ci̇leri̇n Çevri̇m İçi̇ Satin Alma Ni̇yetleri̇ Üzeri̇ne Bi̇r Araştirma

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