Factors Affecting Consumers' Motivation in Online Group Buyers

Chen, Wuu-Yee; Wu, Pin-Hsiu

doi:10.1109/iihmsp.2010.179

Cited by 12 publications

(8 citation statements)

References 3 publications

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“…Chang, Lai, and Wu (2010), on the other hand, found that several factors such as price, reference groups and consumer attitudes can affect the purchasing intention of consumers. Chen and Wu, (2010) found that the quality of the online group buying website, electronic word of mouth, reputation as well as trust influences on shoppers' buying intentions.…”

Section: Purchase Intention Towards Online Group Buyingmentioning

confidence: 99%

“…Unfortunately, little or limited research has been conducted to examine customer purchase intention towards online group buying websites in Malaysia. With the exclusion of research works by Sun, Luo, and Liu, (2010) and Kauffman, Lai, Lin and Chang, (2009) on perceived risks and trust, Chen and Wu (2010) study on motivations, and Xie, Zhu, Lu, and Xu, (2011) on consumer intentions, and the existing works/literature is limited to elucidate the theoretical paradigms that underpins purchase intention towards online group buying websites or customer behaviors in online group purchasing. In addition, most of the existing literature focuses on Taiwan, USA and China; however, only Ramayah, Aizzat, Mohd Nasser, and Letchumanan, (2008) studied group purchasing in Malaysia.…”

Section: Problem Statementmentioning

confidence: 99%

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Consumer Purchase Intention Towards Online Group Buying Website in Malaysia

Ching¹

2019

The European Proceedings of Social and Behavioural Sciences

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Online group buying has emerged as a new form of e-commerce that has numerous benefits to all partners in the transactions, e.g. customers, intermediaries, suppliers, and merchants. Since the concept of online group buying website is still in the preliminary development phase in Malaysia, there is need to examine factors that affect consumer purchase intention towards online group buying website. The purpose of this research is to investigate and determine how perceived ease of use, perceived usefulness, perceived risks, price and e-WOM (electronic word of mouth) affects the purchasing intentions of online customers towards online-group purchasing websites. The study will use TAM (Technology Acceptance Model) and its constructs as a theoretical and conceptual framework to achieve the study objective. A quantitative study was used to accomplish the objective of this study, which is to investigate and determine the purchasing intentions of online customers towards online-group purchasing websites in Malaysia. The data was collected using an online survey. There were 115 respondents have participated in this survey, data were analysed using IBM SPSS and Smart PLS3. The findings reveal that all hypotheses are supported. It is also showed that perceived usefulness has the highest impact on consumer online group buying websites. These findings provide valuable insights for online-group purchasing websites and the factors that motivate them to make online purchases from such websites. It can help scholars, policy makers, managers, and business enterprises to understand online group buying behavior in Malaysia.

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Section: Purchase Intention Towards Online Group Buyingmentioning

confidence: 99%

Section: Problem Statementmentioning

confidence: 99%

Consumer Purchase Intention Towards Online Group Buying Website in Malaysia

Ching¹

2019

The European Proceedings of Social and Behavioural Sciences

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“…Some scholars focused on the motives behind consumers' participation in group-buying. They found that apart from lower prices, the Sheep-flock Effect was also an important factor influencing consumers' participation in groupbuying [12] [13]. According to the different subjects who initiate group-buying, some scholars found that the degree of trust consumers had on initiators could also influence the success or failure of group-buying [14].…”

Section: Literature Reviewmentioning

confidence: 99%

The B2C group-buying model on the Internet

Song

2011

2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC)

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Internet-based group-buying has become a new growth point for China's e-commerce. By studying B2C groupbuying model, this paper has collected data of 20 major Chinese group-buying websites, studied factors that might influence Internet users' group-buying behavior, proposed a new model for evaluating the value of Internet enterprises, and provided a feasible reference model for the evaluation and performance of Internet enterprises.

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“…With a group buying strategy consumers aim at obtaining price reductions or better conditions for purchases than they would obtain as individuals [2,7]. Volume discounts and the opportunity to obtain additional services or customized package solutions are main motivators for consumers to engage in group buying [8,9]. For instance, when groups buy higher quantities of items, they may bargain with the vendor to obtain volume discounts [5,6].…”

mentioning

confidence: 99%