Factors affecting corporate image from the perspective of distance learning students in public higher education institutions

Costa, Fábio Reis da; Pelissari, Anderson Soncini

doi:10.1080/13583883.2016.1225227

Cited by 5 publications

(8 citation statements)

References 17 publications

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“…Since the 1990s, there has been a gradual increase in research on the university's corporate image (Kucuksuleymanoglu, 2015). In recent years, Polat (2011) Interest in this research is in line with the observation by da Costa and Pelissari (2016), who consider that there is no contradiction in the application of marketing concepts to the world of the non-profit institution, and the analysis by Tran, Nguyen, Melewar and Bodoh (2015), who consider that to develop effective strategies for maintaining a strong corporate image, it is necessary to know the various elements that compose it and that there is a lack of consensus on how to measure image due to the complexity and subjectivity of the construct (Cervera, Schlesinger, Iniesta & Sánchez, 2012).…”

Section: The Anisio Teixeira National Institute Of Educational Research and Studies (Instituto Nacional De Estudos E Pesquisas Educacionasupporting

confidence: 78%

“…In this regard, Azoury et al (2014) note that there has been disagreement when attempting to define it. However, despite the various conceptions of image, there is consensus in considering it an impression (Tubillejas, Cuadrado & Frasquet, 2011;da Costa & Pelissari, 2016), multidimensional (Dowling, 1986;Barich & Kotler, 1991 This study adopts the concepts presented by Berens and Van Riel (2004), who establish that the corporate image is a compound formed through the use of products and services, the influence of others, the reputation of the institution, communicative actions, the collective experiences of consumers, and personal insights translated into impressions, beliefs, and feelings in regard to the organization.…”

Section: Theoretical Referencementioning

confidence: 99%

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Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students

Costa¹,

Pelissari²,

Gonzalez³

2018

Turkish Online Journal of Distance Education

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Technological advances are generating a significant increase in the supply of distance learning (DL) courses via the Internet, increasing the importance of this type of education for the university's structure. This article identifies factors associated with perceptions of the public higher education institutions' image from the perspective of DL students. This is a field study that is exploratory, descriptive and quantitative in nature. The units of analysis are institutions in the Higher Education Distance Learning Centre of the state of Rio de Janeiro (Centro de Educacao Superior a Distancia do Estado do Rio de Janeiro -CEDERJ) consortium that offer undergraduate courses, and the observation units are students enrolled in the Sao Fidelis Centre (Polo de Sao Fidelis). The data were collected by means of a survey, then tabulated and analyzed using the SPSS program. The results indicate that the image is a snapshot, generated from the current stimuli projected by the organization and translated by the public, based on relevant cognitive and affective aspects, according to the individual's manner of observing the environment. The study demonstrates the multidimensionality of the image and that the studied institutions' global image is associated most strongly with their affective image. Furthermore, the results show that the amount of time that a member of the public interacts with an organisation does not affect her perception of that organization's image.

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Section: The Anisio Teixeira National Institute Of Educational Research and Studies (Instituto Nacional De Estudos E Pesquisas Educacionasupporting

confidence: 78%

Section: Theoretical Referencementioning

confidence: 99%

Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students

Costa¹,

Pelissari²,

Gonzalez³

2018

Turkish Online Journal of Distance Education

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“…Teaching: This variable is strongly associated with teaching quality. It is recommended that the institutions investigated emphasize such attributes, developing mechanisms to ensure quality of the teaching offered with a well-developed education programme, up-to-date content in line with the labour market, and a continuing search not only for the qualification and training of tutors and staff, but also for the management of their actions when they are in contact with students [39]. The topics related to the 'Teaching' variable in the Web sites of universities; standard or different curriculums (existence of special programs and interdisciplinary programs), teaching environments (basic teaching environments of open and distance education; books, television programs, e-learning environments, academic counseling services, live lessons etc.)…”

Section: Factors Creating Brand Value In Distance Educationmentioning

confidence: 99%

“…The topics related to the 'Teaching' variable in the Web sites of universities; standard or different curriculums (existence of special programs and interdisciplinary programs), teaching environments (basic teaching environments of open and distance education; books, television programs, e-learning environments, academic counseling services, live lessons etc.) the presence of activities [39] and the existence of values on the web sites and the application of different models with web-based and online methods (MOOCS, etc.) are the properties emphasized under the heading of teaching.…”

Section: Factors Creating Brand Value In Distance Educationmentioning

confidence: 99%

A Research on the Reflection of Online Brand Promise in Open and Distance Education

Özkanal¹

2019

ujer

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The purpose of this study is to investigate whether open and distance education institutions, which are known as mega universities, utilize information and communication technologies in education and reflect the brand promises online, and to determine which brand values (functional and emotional) they use in communication.This study on online brand communication in open and distance education institutions is a descriptive study to determine the current situation. The research data were collected from the qualitative measurement tools by the content analysis method. The scope of the research consists of the websites open and distance education institutions which are called mega universities, with over 100,000 students. The web site of thirteen universities, which were selected by means of meaningful sampling among these universities, were examined with content analysis method within the scope of the research and the collected data were then evaluated by fuzzy logic and clustering analysis methods. As a result, the universities that are examined reflect the online brand promise through different websites with different scores on the variables that make up the functional and emotional values and there are differences in reflecting the brand promises among the universities, and emotional values are more important than functional values.

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“…Many of the learning psychologists who support the necessity of these conditions agree that learning occurs as a result of the individual's interaction with his environment and creates a change in the individual's behavior. The interaction between the individual and his environment is possible with the effect of the stimulus received by the individual and the individual's reaction to the stimulus (da Costa and Pelissari, 2016;Klein et al, 2019). Therefore, all activities and materials in the learning environment will affect learning (Demiralp, 2007).…”

Section: Introductionmentioning

confidence: 99%

The effect of biology teaching with concept cartoons based on constructivist learning approach on student achievement and permanence of knowledge

Aslan

Engin

Kurmanbekova

et al. 2021

Frontiers in Life Sciences and Related Technologies

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The aim of this study is to investigate the effect of concept cartoons and biology teaching based on a constructivist learning approach on student achievement and permanence of knowledge. The study group consists of 49 students studying in two of the 10th digital classes of Kazım Karabekir Technical and Industrial Vocational High School in the Yunus Emre district of Erzurum. At the stage of data collection, biology achievement tests including three-stage pre-test, post-test and permanence test consisting of 25 questions related to the subject of "Ecosystem Ecology", which is the third unit of the biology course, were prepared and used from the preparation books of the Student Selection Examination (ÖSS). In the study in which the pretest, posttest control group quasi-experimental design was used, the subjects were applied to the control group with the traditional straight expression method, and the teaching method was applied to the experimental group with the researched concept cartoons. The cartoons were given to the experimental group as a material, and the lesson was presented as slides, supported by cartoons, and actively processed in the form of questions and answers. As a result of the evaluation of the data, there was a statistically significant difference in favor of the experimental group (p <0.05) according to the posttest scores obtained from the achievement test in the experimental group, where the teaching was performed with concept cartoons, and there was a significant difference between the groups in terms of retention test scores made after 4 weeks (p <0.05) was observed. At the end of the study, it was understood that teaching with concept cartoons had a positive effect on providing students to learn biology knowledge compared to the traditional method.

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Factors affecting corporate image from the perspective of distance learning students in public higher education institutions

Cited by 5 publications

References 17 publications

Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students

Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students

A Research on the Reflection of Online Brand Promise in Open and Distance Education

The effect of biology teaching with concept cartoons based on constructivist learning approach on student achievement and permanence of knowledge

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