Factors Affecting Customer Loyalty in Products

Romdonny, Jefry; Rosmadi, Maskarto Lucky Nara

doi:10.33258/birci.v2i1.201

Cited by 14 publications

(6 citation statements)

References 19 publications

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“…They also agree that it provides essential access to their accounts (M = 4.49). This is supported by the findings of Muslim (2022), which stated that customers utilize mobile banking applications because they get a relative advantage on its convenience, ease of use, and because it allows cash and bank accounts management. Correspondingly, the findings also positively affect mobile banking applications as relative advantage has significant effect on the customers' satisfaction of mobile banking services (Jahan and Shahria, 2021).…”

Section: Descriptive Statisticsmentioning

confidence: 62%

Enhancing Perceptions and Behavior: Exploring Factors Influencing Mobile Banking Services and Artificial Intelligence Adoption in Lipa City, Batangas

Matthew A. Carandang

2023

IJRP

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The adoption of mobile banking is now low in the country, making it critical to understand consumer perceptions and behaviors toward it. This study utilized a descriptive and causal research design to investigate the respondents' perceptions of technology and non-technology-based determinants of mobile banking. The study also investigated the behavior of the respondents towards mobile banking usage and comfort using Artificial Intelligence (AI) mobile banking services. It also determined if technology and non-technology-based determinants significantly affect mobile banking usage and comfort using AI mobile banking services. Through purposive sampling, 150 mobile banking application users in Lipa City, Batangas, were chosen as the respondents. The data gathered were analyzed using simple percentage, mean and composite mean, and multiple linear regression. The study's results indicated that technology-based determinants positively and significantly affect mobile banking usage and comfort using AI mobile banking services. The study also found that the respondents often and will likely continue using mobile banking mainly due to its relative advantage. However, their high comfort level with mobile banking has yet to extend to AI mobile banking services.

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Section: Descriptive Statisticsmentioning

confidence: 62%

Enhancing Perceptions and Behavior: Exploring Factors Influencing Mobile Banking Services and Artificial Intelligence Adoption in Lipa City, Batangas

Matthew A. Carandang

2023

IJRP

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“…According to Tjiptono in Marlizar (2020) marketing performance is a function that has the greatest contact with the external environment, even though the company only has limited control over the company's environment. In the world of marketing, consumers are assets that must be maintained and maintained their existence in order to remain consistent with the products we produce (Romdonny and Rosmadi, 2019).…”

Section: Sharia Capital Market As a Sharia Investment Forummentioning

confidence: 99%

The Implementation of Investment Risk Management in Sharia Capital Market

Sugianto,

Sibral Malasyi

2024

economit

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The Sharia Capital Market has recently increased as an investment vehicle that complies with Islamic sharia principles. However, as with all investment forms, some risks must be managed carefully. This paper describes the context, urgency and process of investment risk management in the Sharia Capital Market. The Sharia Capital Market complies with sharia principles, including the prohibition of usury and haram business. The risks investors face include business, market, sharia, and liquidity risks. Risk management supports sharia compliance, protects investments and maintains portfolio sustainability. The risk management involves identifying, assessing, developing strategies, implementing, and monitoring risks. By understanding and implementing risk management well, investors can achieve their investment goals more successfully in the Sharia Capital Market. In the financial world, investors must pay attention to investment risks before deciding to avoid losses. The meaning of investment risk also needs to be studied and understood by investors so that investors do not feel cheated and believe in 'profits and losses' when choosing the type of business to invest in and then be able to learn from the business they are running. We will discuss the technical aspects of investment risk management below later. Apart from understanding investment risks, investment stages can also be known from the financial institution investors choose. For this reason, ask about the stages of investing before you disburse funds. One type of investment that is interesting for investors is peer-to-peer. Unlike traditional financing methods, Peer-to-peer (P2P) lending uses lending marketplace and scoring technology. This means that investment risk becomes measurable and suitable for investors. The funds that have been collected will be distributed to micro entrepreneurs and SMEs who need financing with investors who want to fund these businesses. Investors who have invested their funds using a peer-to-peer lending system will not need to worry about investment risks because later investors will get appropriate returns based on consideration of the investment risk profile.

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“…Dessa forma, uma boa imagem da marca é uma manifestação positiva para empresas cujos produtos são aceitos pelos consumidores por apresentarem características e vantagens em relação a produtos similares de outras empresas (Romdonny & Rosmadi, 2019). Já a imagem corporativa é influenciada tanto pela qualidade do serviço quanto pela satisfação dos clientes, que por sua vez influenciam a fidelidade de outros clientes (Al-Msallam, 2015;Jani & Han, 2014;Meyer & Meyer, 2017).…”

Section: Os Fatores Determinantes Da Fidelização Do Clienteunclassified

Fidelização de consumidores em companhias seguradoras: uma análise com Equações Estruturais

Farias¹,

Cieslak²,

Akoumani³

et al. 2023

R. G. Secr.

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Este artigo apresenta uma considerável e atual revisão da literatura sobre satisfação e consequentemente a fidelização de clientes em companhias seguradoras, bem como procurou analisar se seria possível explicar a fidelização por meio da presença da marca, da estrutura física e da qualidade no atendimento, proporcionada pela equipe de colaboradores. O objetivo foi elaborar um modelo estrutural capaz de mensurar e indicar as relações existentes entre tais variáveis. Como metodologia, partiu-se de uma série de técnicas estatísticas, especialmente ligadas a Modelagem de Equações Estruturais para se determinar um modelo estrutural, o qual foi capaz de explicar 57,4 % das variações encontradas, desenvolvido a partir de respostas a questionário composto por doze perguntas, aplicado a cem clientes de uma seguradora com sede na cidade de Curitiba/PR. Os resultados indicaram ligações significativas entre as variáveis marca estrutura e a equipe de corretores na fidelização dos clientes, reforçando essas relações aos gestores das companhias, que devem, por sua vez, zelar pela qualidade dos atendimentos realizados, visando a preservação da imagem e confiança da marca, destacados como fortes fatores impulsionadores da fidelização de clientes.

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Factors Affecting Customer Loyalty in Products

Cited by 14 publications

References 19 publications

Enhancing Perceptions and Behavior: Exploring Factors Influencing Mobile Banking Services and Artificial Intelligence Adoption in Lipa City, Batangas

Enhancing Perceptions and Behavior: Exploring Factors Influencing Mobile Banking Services and Artificial Intelligence Adoption in Lipa City, Batangas

The Implementation of Investment Risk Management in Sharia Capital Market

Fidelização de consumidores em companhias seguradoras: uma análise com Equações Estruturais

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