Factors affecting Jordanian electronic banking services

Abstract

This study aimed to identify the factors influencing on electronic banking services provided by Jordanian banks. Perceived usefulness, ease of use, trust, privacy and security and convenience are the factors investigated in this study. A sample of 300 clients working at King Abdullah University Hospital staff who were active bank accounts in different local banks in Jordan was selected, randomly. To collect the primary data, the study used a questionnaire design based on a 5-point scale. Results of the study found that perceived usefulness, ease of use, trust and privacy directly and positively influenced on e-banking usage. Convenience was found to have no effect on e-banking services. The study recommends that an understanding the factors affecting e-banking is very essential for the practitioners who seek new ways of banking services in the current competitive environment.

A framework for integration of artificial intelligence into digital marketing in Jordanian commercial banks.

“…Traditional marketing techniques are no longer feasible with the new business environment. Several companies are increasingly examining more effective technologies (Matar et al, 2020;Metcalf et al, 2019;Mogaji, 2019;Adaileh et al, 2019). The term digital marketing stretches and exceeding the use of digital channels to comprehensive technologies for all stages of marketing processes that focus on acquiring and retaining customers.…”

“…AI processes information and makes better decisions and eliminating bias in making judgments (Mogaji & Erkan, 2019;Poppleton et al, 2019). The Accumulation of Disparate types of Big data through rapid sensing robots for chatting in social media, e-mail, websites and advertisements in large volumes and at high speed and systematic manner (Rawwash et al, 2020) has increased the power of AI. AI-enabled systems can also identify traits, emotions, or feelings from textual and unstructured data (Poppleton et al, 2019), as well as non-verbal data such as images, and natural language understanding and processing (Mogaji, 2019), for example, customer interaction with brands.…”

“…Furthermore, there are AI systems that can support analysis for audio data, as it collects and analyze voice comments and convert them into meaningful information that marketers use in critical systems such as customer relationship management systems (Mogaji, 2019;Rawwash et al, 2020). It is also possible to collect data and identify patterns from a wide range of sources such as web and mobile platforms, traditional or social media, and perform appropriate analysis (Poppleton et al, 2019) that helps in understanding customer trends, predicting their behavior patterns, and building long-term relationships with customers.…”

“…Banks deemed vital to ensure the flow of transaction, facilitate investment, and run the economy. Some banks have adopted various financial technologies, and have provided several services developed by international companies such as Apple pay and Google pay, and partnerships with credit unions and international banks (Rawwash et al, 2020;Adaileh et al, 2020). There is no doubt that banks need to provide technologies that accelerate and facilitate relationships with their customers and track, analyze and predict customer behavior.…”

Challenges facing local government in Jordan and strategies to address them

“…Much research by international institutions such as the World Bank and the United Nations Development Program has clearly shown that local governments in developing countries face several challenges of which the most important are financial, administrative and technical ones (Cheema, 1993;Rawwash, 2020;Zenker, Eggers, & Farsky, 2013). Furthermore, a group of scholars agreed that local government units (LGUs) face a range of challenges, perhaps the most important of which are technical competence, financial viability, responsiveness to citizens' needs, public participation, cahttp://dx.doi.org/10.21511/ppm.18 (3).2020.…”