Factors affecting online purchase intention: A study of Vietnam online customers

Doan, Thu-Trang Thi

doi:10.5267/j.msl.2020.3.001

Cited by 28 publications

(31 citation statements)

References 8 publications

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“…Karpavičius and Yu (2019) found that external growth opportunity is directly associated with higher equity policy of the firms while the inverse is true in the case of higher debt to equity ratio. Similarly Doan (2020) and Fan (2019) they concluded that the firms in order to grow dependence on debt financing must be reduced as compared to equity financing. Tran, Walle, and Herwartz (2020) used a heteroscedasticitybased identification strategy to investigate the impact of firm size, local financial development, and corruption on growth.…”

Section: Literature Reviewmentioning

confidence: 99%

Does Financing Decision affect Company Growth? Empirical Evidence from Selected Companies in Jordan

Bani-Khalaf¹

2022

Pak. J. Humanit. Soc. Sci

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The study investigates the impact of financing decisions on Jordanian firms' growth. Therefore, it collects data for 120 companies listed on the Amman Stock Exchange during 2008-2018. The study used a two-step difference and system GMM to test the relationship between variables. In general, results are consistent with the theory and previous findings, confirming a significant relationship between the financing decisions of firms and their performance represented by their growth. Furthermore, the study's findings suggest that firms should modify their capital structure mix to get the highest benefit level.

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Section: Literature Reviewmentioning

confidence: 99%

Does Financing Decision affect Company Growth? Empirical Evidence from Selected Companies in Jordan

Bani-Khalaf¹

2022

Pak. J. Humanit. Soc. Sci

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“…2 2020). A lack of online purchase intent is a significant stumbling block to e-commerce growth and has a significant impact on online business (Doan, 2020;He et al,2008).…”

Section: Business Management and Strategymentioning

confidence: 99%

“…In other words, they are influenced by their relatives, friends, and their trusted person when purchasing fashion products on cross-border e-commerce websites. Doan (2020), claims that customers generally believe the reviews and ratings left by friends and family who have made online purchases. Those who are apprehensive to shop online may find their circles' opinions are important regardless of their subjectiveness.…”

Section: Practicalmentioning

confidence: 99%

Factors Influencing Consumer Online Purchase Intentions of Fashion Products on the Cross-Border E-Commerce

Salim

Doraisamy

2022

BMS

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The cross-border e-commerce is expanding more than ever, however, despite its notable share in the e-commerce market, there is little attention on the studies of B2C cross-border e-commerce. There is also limited research that examines the factors that influence consumers to purchase on cross-border e-commerce although there is quite a number of past research that investigates consumers' intention to purchase online. On the other hand, e-commerce fashion is absolutely evolving at a fast pace. What worked two years ago may no longer be relevant due to changing consumer preferences and perceptions. Hence, it is crucial to examine the fashion market and investigate the importance of consumers’ perceived values that may influence consumers’ purchase intentions. Following this, 113 data sets from Malaysians living in Klang Valley could be obtained through online surveys. The data was then analysed to identify the relationship between the variables by using multiple linear regression via SPSS. It can be concluded that hedonic value and social value have a significant relationship with purchase intention. However, there is no significant relationship between utilitarian value and purchase intention. Global managers and marketing professionals who want to increase consumers' propensity for online shopping should consider whether their messages to consumers, the variety of products and brands offered, marketing strategies, and pricing should be more utilitarian or hedonistic in nature. Additionally, managers need to create suitable initiatives to motivate the kinds of value perceptions in consumers that will significantly boost their propensity for cross-border online shopping.

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“…Online purchase intention is defined as a person's condition when someone has the desire and interest to buy a product or use certain services on an application or web (Liat et al, 2014). In this study, there are four dimensions to explain online purchase intention variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions (Doan, 2020). Consumer behavior is a measure that is directly involved in obtaining, consuming, and disposing of a product or service, including the process of finding out about the product to owning it (Doan, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Electronic Word of Mouth and Brand Image on Online Shopping Behavior Through Online Purchase Intention as Intervening Variables (Study on Marketplace Shopee Users)

Stefanny

Pratikto

Hermawan

2022

IJHESS

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Electronic word of mouth (E-Wom) is currently something that is needed and is considered by consumers before choosing to use or consume something. In addition to e-wom, consumers also consider the image of a company. The better the company's image and positive reviews, the more it will make consumers believe in consuming or using a brand. This study aims to determine the effect of e-wom and brand image on online shopping behavior through online purchase intention on Shopee users. This research is quantitative research with the help of SPSS 22 software. The population in this study is Shopee application users. The sample in this study was 200 respondents. In addition, to test the feasibility of the instrument, validity and reliability tests were used, and classical assumption tests, hypothesis testing, and path analysis methods were used. The results showed that (1) e-wom has a positive and significant influence on online shopping behavior, and (2) e-wom has a positive and significant influence on online purchase intention. (3) brand image has positive and significant influence on online shopping behavior, (4) brand image has a positive and significant influence on online purchase intention, and (5) online purchase intention has a positive and significant influence on online shopping behavior, (6) e-wom has a positive and significant influence on online shopping behavior through online purchase intention, and (7) brand image has a positive and significant influence on online shopping behavior through online purchase intention.

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Factors affecting online purchase intention: A study of Vietnam online customers

Cited by 28 publications

References 8 publications

Does Financing Decision affect Company Growth? Empirical Evidence from Selected Companies in Jordan

Does Financing Decision affect Company Growth? Empirical Evidence from Selected Companies in Jordan

Factors Influencing Consumer Online Purchase Intentions of Fashion Products on the Cross-Border E-Commerce

The Effect of Electronic Word of Mouth and Brand Image on Online Shopping Behavior Through Online Purchase Intention as Intervening Variables (Study on Marketplace Shopee Users)

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