The cross-border e-commerce is expanding more than ever, however, despite its notable share in the e-commerce market, there is little attention on the studies of B2C cross-border e-commerce. There is also limited research that examines the factors that influence consumers to purchase on cross-border e-commerce although there is quite a number of past research that investigates consumers' intention to purchase online. On the other hand, e-commerce fashion is absolutely evolving at a fast pace. What worked two years ago may no longer be relevant due to changing consumer preferences and perceptions. Hence, it is crucial to examine the fashion market and investigate the importance of consumers’ perceived values that may influence consumers’ purchase intentions. Following this, 113 data sets from Malaysians living in Klang Valley could be obtained through online surveys. The data was then analysed to identify the relationship between the variables by using multiple linear regression via SPSS. It can be concluded that hedonic value and social value have a significant relationship with purchase intention. However, there is no significant relationship between utilitarian value and purchase intention. Global managers and marketing professionals who want to increase consumers' propensity for online shopping should consider whether their messages to consumers, the variety of products and brands offered, marketing strategies, and pricing should be more utilitarian or hedonistic in nature. Additionally, managers need to create suitable initiatives to motivate the kinds of value perceptions in consumers that will significantly boost their propensity for cross-border online shopping.

Organizational performance and employee engagement are vital elements for sustainability of business entities. In recent years, many organizations had suffered heightened turnover rate and pharmaceutical firms are no exceptions to it. Many pharmaceutical manufacturers have intensified their productions in achieving a faster response to the Nobel Coronavirus , where employee engagement has begun to suffer with high turnover rate. Hence, the current study investigates the impact of employee engagement on organizational performance in a local pharmaceutical manufacturing company. It is important as engaged employees cultivates good work culture, retention rate and contribute towards enhancement of business functioning, especially in pandemic-stricken environment. Online survey method was employed for data collection and it was analyzed with IBM Statistics Version 26. The study reported that working environment and training and development contribute positively towards employee engagement and thus, to organizational performance. Meanwhile, it revealed statistically non-significant relationship between rewards and recognition with employee engagement. Also, a significant partial mediation effect of employee engagement was found between factors of employee engagement and organizational performance. In future studies, other factors can be studied with respect to local and international pharmaceutical organizations with broader sample size to confirm the casual relationship found in this study.