Factors affecting online purchase intention: the case of e-commerce on lazada

Abstract

This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City.

Factors Affecting Repurchase Intention on Lazada in DKI Jakarta

“…This study shows that trust, reference group, behavior control awareness, and business competency have a positive influence on repurchase intention. The results of this study show the same results in a study conducted by Le-Hoang (2020). Meanwhile, perceived risk, and usefulness and convenient variables have no effect on repurchase intention.…”

“…The perceived risk faced by consumers will be greater for services that have high experience and trust attributes, and also first-time users will tend to face greater uncertainty (Wirtz & Lovelock 2018, 43). Le-Hoang (2020) states that the uncertainty associated with transactions in online shopping will pose many different risks. The risk perceived by consumers in online shopping will be higher due to not being able to fully 1 Email: 1. putrishafira12@gmail.com, 2. satyairma@gmail.com, 3. johanis.souisa@usm.ac.id 2 *Corresponden Author, Email: putrishafira12@gmail.com P-ISSN: 2580-6084, E-ISSN: 2580-8079 monitor seller behavior and/or concerns related to security in online shopping (Heriyana, et al 2019).…”

Purchase Intention of Batam People Against Foreign Sellers in the Marketplace

“…If the trust does not increase, online transactions will not occur. Therefore, customer trust in online sales is the basis for online shopping, especially for sellers who provide brand trust to customers (Hoang, 2019). Trust refers to the position of customers vulnerable to seller actions when aware of online transactions, based on the expectation that sellers act honestly without exploiting customers' vulnerability.…”

“…Perceived risk has a relationship with perceived risk because when customers feel uncomfortable because their personal data is stored on social media and inconvenienced due to the risks perceived by customers. Therefore, we must handle and respond and build strong trust with customers by ensuring quality sources so that they can make confident in the money they have spent and more trust in (Hoang, 2019).…”

Critical Review: Factors Affecting Online Purchase Intention Generation Z

“…4) Kshetri & Jha (2016) The research model by Kshetri & Jha (2016) used brand equity and brand attitude as a mediating variable between the independent variables, namely firm created communication and user generated communication with the dependent variable purchase intention. 5) Le-Hoang (2020) Research model by Le-Hoang (2020) used trust, perceived risk, referencing group, behavior control awareness, usefulness and convenient, business competency as an independent variable and online shopping purchase intention as the dependent variable. 6) Isa et al, (2020) The research model by Isa et al, (2020) used impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience as independent variables and customer online purchase intention as the dependent variable.…”