“…However, this study framework could use with the other online and traditional industries to increase the generalizability of the results, where previous studies suggests that in online and traditional context, service quality and customer satisfaction are significant across various industries, namely retailing, insurance, tourism, transportation, real estate, hospital, hotel and advertising (e.g., Mehta, Lalwani & Han, 2000;Joseph, Stone & Anderson, 2003;Pawitra & Tan, 2003;Hill, 2006;Tsoukatos & Rand, 2006;Narayan, Rajendran & Sai, 2008;Thai, 2008;Naidu, 2009;Tuzovic, 2009;Alhemoud, 2010;Pai & Chary, 2013;Pantouvakis & Bouranta, 2013;Rauch, Collins, Nale & Barr, 2015).…”