2017
DOI: 10.1108/ijrdm-06-2015-0086
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Factors affecting store image and the choice of hypermarkets in Oman

Abstract: Purpose The purpose of this paper is to explore the factors affecting store image and customers’ choice of hypermarkets in Oman and compares two big hypermarkets in Sohar– the prominent industrial city of Oman. Design/methodology/approach A detailed review of literature was conducted initially to identify the attributes affecting store image and choice of hypermarkets in Oman and a questionnaire was developed later using the key attributes, vetted by a panel of professionals and consumers. Data were collecte… Show more

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Cited by 23 publications
(26 citation statements)
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“…Today, we consider store image to be an important variable in the functioning of human behaviour (Bagdare, 2015;Belwal and Belwal, 2017;Diallo and Cliquet, 2016;Jha and Arora 2012;Lindquist, 2001). 'This was established by the study by Boulding (1950) that found a correlation between economic activities and the effects of outward images.…”
Section: Store Image and Dimensionsmentioning
confidence: 99%
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“…Today, we consider store image to be an important variable in the functioning of human behaviour (Bagdare, 2015;Belwal and Belwal, 2017;Diallo and Cliquet, 2016;Jha and Arora 2012;Lindquist, 2001). 'This was established by the study by Boulding (1950) that found a correlation between economic activities and the effects of outward images.…”
Section: Store Image and Dimensionsmentioning
confidence: 99%
“…On this point, Belwal and Belwal (2017) highlighted the importance of having a holistic view while analysing consumers' perceptions and behaviours in the globalised era. In the current multi-religious and cultural context, they discussed some essential dimensions on which a consensus or agreement with respect to consumers' store image and patronage studies have not yet been reached.…”
Section: Insert 'mentioning
confidence: 99%
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“…However, we included the country as a control variable. In total, 13 per cent of the sampled firms were from Jordan (12 firms), 32 per cent from Saudi Arabia (29 firms are similar in the way they run their operations and the overall business environment (Belwal and Belwal, 2017). This applies also to most distribution channels in emerging markets (Satyam et al, 2017).…”
Section: Resultsmentioning
confidence: 99%
“…The development of salesmen/ sales women is tailored to the needs of the local community (11,18) Studying the culture and behavior of local consumers is very much needed as an employee development material. For consumers who are predominantly Muslim, employee development is tailored to their needs.…”
Section: Figure 3 Results Of Bootstrappingmentioning
confidence: 99%