“…OMA encompasses metrics relating to observable membership characteristics (Bhuyan, 2007;Chagwiza et al, 2016;Rosairo et al, 2012), particularly with respect to user-benefit and user-control arrangements. More specifically, this sub-category relates to pricing, delivery, services, and governance data, like prices paid to members by the co-op, the percentage of inselling (or side-selling), the scope and quality of services members receive, and the governance systems and procedures (e.g., CEO tenure, secret ballots, audited accounts, available information to members).…”