Factors Affecting the Purchase Intention of Virtual Goods in  Mobile Game Clash Royale

Limanto, Jeremy; Semuel, Hatane; Adiwijaya, Michael

doi:10.9744/ijbs.1.1.45-56

Cited by 2 publications

(2 citation statements)

References 40 publications

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“…The first click completes the function of selecting labels in the label list, and the second click completes the function of placing labels. This design of clash Royale can meet the interaction mode of users in various scenarios, and perfectly demonstrates the importance of user experience (UX) in UI design [9].…”

Section: Clash Royalementioning

confidence: 58%

Research on the Evolution of Mobile Game UIs

Xu¹

2023

Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)

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Thanks to the increase of mobile terminal devices, mobile games have gradually become an important part of human life. People use games to please themselves or kill time. The user interface of excellent games can attract users or make it easier for users to immerse in them. By studying the changes in the game user interface from its birth to the present, this paper discusses the internal reasons for its changes and the future development direction. This paper studies the game user interface in the era of the Saipan system and the era of smart machines through qualitative methods and discusses the current mainstream game user interface types. Through research, it is found that the mobile phone hardware has a serious impact on the game user interface, and as the mobile phone screen gradually becomes larger, the game user interface can present more content, and the interaction between the user and the game system also presents a variety of modes.

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Section: Clash Royalementioning

confidence: 58%

Research on the Evolution of Mobile Game UIs

Xu¹

2023

Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)

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“…Therefore, future research should explore multiple irrational factors in online consumers' consumption behavior. Future research could also use expectation models and continuous consumption models to predict and track changes in game consumers' intentions (Limanto et al, 2018).…”

Section: Directions For Future Researchmentioning

confidence: 99%

Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic Review

Huo,

Wan Abas,

Waheed

2023

SMC

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With the development of the gaming industry, the trend of gaming virtual goods consumption is gradually growing, and online gaming goods consumption has become a hot topic. Players spend a lot of money purchasing virtual items. Why do people buy these items? Therefore, we conduct a systematic literature review to investigate the reasons for purchasing virtual goods in games. We use the “The Preferred Reporting Items for Systematic reviews and Meta-Analyses” (PRISMA) statement to guide the data collection, analysis and reporting project for the systematic review. This article obtained 37 papers from the Web of Science (WOS) and Scopus databases. The article covers research during the period 2013-2023. We review the independent and dependent variables, research methods, theoretical background, and findings involved in the relevant literature. The study finds that the "enjoyment", "social attributes" and "functional value" of gaming products often play a key role in consumer purchases at certain times and among certain user groups. It is the hope of this paper that these findings will increase gaming companies' understanding of what drives players to purchase virtual items. Game designers can grasp the needs of game users and better convert ideas into payment points so that game companies can get higher profits.

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Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale

Cited by 2 publications

References 40 publications

Research on the Evolution of Mobile Game UIs

Research on the Evolution of Mobile Game UIs

Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic Review

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