Factors affecting the urge of impulsive buying on social commerce Instagram

Sihombing, Elvina Susanti; Budi, Indra; Munajat, Qorib

doi:10.1504/ijima.2020.108716

Cited by 10 publications

(8 citation statements)

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“…On the other hand, visual appeal was positively related to the E-wallet perceived enjoyment. Likewise, Sihombing et al ( 2020 ) and Zhang et al ( 2020 ) reported that visual appeal significantly predicted perceived enjoyment. Thus, the visually pleasing design could enhance the overall app interface’s presentation, which arouses users’ gratification and positive feelings when engaging with E-wallets (Ku and Chen 2019 ).…”

Section: Discussionmentioning

confidence: 94%

“…Per the S–O–R model/theory, perceived enjoyment has been categorized as affective reactions under organism (Chan et al 2017 ). When individuals indulge in impulse buying behavior, their affective reactions (positive and negative emotional responses) will appear to either motivate or avoid their impulse purchase urges (Chan et al 2017 ; Sihombing et al 2020 ; Verhagen and Dolen 2011 ). While cognitive reactions (e.g., satisfaction) require beliefs, thoughts, and perceptions when interacting with the impulse purchase triggers (Chan et al 2017 ), perceived enjoyment focuses on individuals’ hedonic motivation in which they have to indicate whether they are having fun or pleasure when using E-wallet (Lew et al 2020 ).…”

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

“…Consumers’ mood depends on the feeling before purchasing transactions (Floh and Madlberger 2013 ). When individuals enjoy interacting with an online shopping platform, they tend to have higher impulsive buying behavior, resulting in unplanned purchases (Sihombing et al 2020 ). Xiang et al ( 2016 ) reported that consumers made impulse purchases decision because they were influenced by their perceived enjoyment when using the social commerce platforms (Xiang et al 2016 ).…”

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

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Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

2022

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This study investigates the factors influencing Generation Y and Z’s satisfaction and perceived enjoyment of using E-wallet. This paper further assesses whether consumers perceived enjoyment and satisfaction with using E-wallet would significantly affect their impulsive buying behavior. PLS-SEM was conducted based on 201 valid responses from active E-wallet users collected through an online survey. The results revealed that perceived interactivity and subjective norm positively influenced perceived enjoyment and satisfaction with using E-wallet, respectively. Perceived risk had no significant impact on perceived enjoyment and satisfaction with E-wallet, whereas visual appeal positively influenced perceived enjoyment but not satisfaction. Moreover, this study found that perceived enjoyment of using an E-wallet positively affected impulse buying while satisfaction with E-wallet had no significant relationship with impulse buying. Implications and recommendations for future research are discussed in this paper.

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Section: Discussionmentioning

confidence: 94%

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

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Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

2022

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“…Based on previous studies, impulsiveness is a personal trait that constructs intention to purchase impulsively (Sihombing et al, 2020;Chung et al, 2017). Following the consumer's context, this individual factor refers to the tendency to make unplanned and spontaneous purchases, and it is more of an emotional than cognitive trait (Chung et al, 2017;Beatty and Ferrell, 1998).…”

Section: Personal Factor As Individual Traitsmentioning

confidence: 99%

“…From the literature perspective, stimulus-organism-response (S-O-R) model is one of the frameworks adopted by numerous preliminary studies to explain the motive that triggers individuals to exhibit this action (Sihombing et al, 2020;Zhu et al, 2020;Zafar et al, 2020aZafar et al, , 2020bChen et al, 2019;Chen and Yao, 2018). However, the user personal trait factor does not adequately illustrate this behavior.…”

Section: Introductionmentioning

confidence: 99%

The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms

Anindito

Handarkho

2021

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Purpose This study aims to determine the impact of personality traits and social experience on Indonesian youngsters’ intention to purchase impulsively from social commerce (SC) platforms. Furthermore, latent state-trait, personal traits and social impact were used to determine the factors influencing this impulsive behavior. Design/methodology/approach This is a theoretical research model with data obtained from 658 Indonesian youngsters between the ages of 18 and 24. The data were prepared using exploratory and confirmatory factors with the structural equation modeling (SEM) approach used to analyze the direct, indirect and moderating effects. Findings The result showed that hedonic motivation is the most influential personality trait construct that directly determines youngsters’ purchasing intention, followed by perceived behavior control. Furthermore, their constructs from social experience, namely, subjective norms and peer communication, significantly have an indirect effect on the dependent variable through mediator hedonic motivation and perceived behavior control. Originality/value Preliminary studies neglected the social interaction process used by youngsters’ in the impulsive purchase of the SC context. Therefore, this research postulated the associated factors by involving their interplay between personal traits and social experience.

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Impulse buying in the digital age: An exploration using systematic literature review approach

Kaur,

Sharma

2024

J of Consumer Behaviour

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The article synthesizes online impulse buying research conducted through a systematic literature review (SLR) approach. The present review covers the diverse range of literature, from 2001 to 2024, conducted using the SPAR‐4‐SLR protocol. Drawing upon the theory‐context‐characteristics‐method (TCCM) framework, a literature synthesis provides an overview of article's descriptives, underpinning theories, contextual overview and methodological aspects. The review also highlights the variables related to the antecedents, mediators, moderators and consequences of online impulse buying and proposes the integrated conceptual framework of the concept. Lastly, the review highlights the gap in the literature and offers insightful directions to advance research in online impulse buying domain. Overall, this review is an attempt to make significant theoretical and practical contributions to the field of online impulse buying research.

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Factors affecting the urge of impulsive buying on social commerce Instagram

Cited by 10 publications

References 0 publications

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms

Impulse buying in the digital age: An exploration using systematic literature review approach

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