2011
DOI: 10.5539/jsd.v5n1p47
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Factors Associated with the Continuality of Agricultural Innovation Adoption in Sabah, Malaysia

Abstract: This field investigation was conducted in order to determine the factors associated with the continuity of agricultural innovation adoption among rural populace in Sabah, Malaysia. This qualitative study was carried out in the rural areas in Kota Marudu, Sabah, Malaysia. The findings of this study revealed five main factors that were associated with the continuity of agricultural innovation adoption, namely demographic and socio-economic, psychological and cognitive, leadership attribute, communication, provis… Show more

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Cited by 3 publications
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“…Agricultural producers have a higher propensity to adopt innovative technologies when there are potential financial returns [11]. Motivations related to potential financial returns can be considered logical given the economic nature of mango production.…”
Section: Financial Returnsmentioning
confidence: 99%
“…Agricultural producers have a higher propensity to adopt innovative technologies when there are potential financial returns [11]. Motivations related to potential financial returns can be considered logical given the economic nature of mango production.…”
Section: Financial Returnsmentioning
confidence: 99%