Factors Influence of Purchase Intention on Beauty Product

Kusumawati, Marina; Rahmawan, Ginanjar

doi:10.51601/ijersc.v2i1.27

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…Ketika proses perubahan sikap, sikap komunikan sangat berpengaruh terhadap perubahan stimulus. Apabila stimulus telah mendapat perhatian dari organisme (diterima) maka mengerti stimulus ini dan dilanjutkan kepada proses berikutnya [5]. Setelah itu organisme mengolah stimulus tersebut sehingga terjadi kesediaan untuk bertindak demi stimulus yang telah diterimanya (bersikap).…”

Section: Pendahuluanunclassified

Faktor – Faktor yang Mempengaruhi Purchase Intention

Musfira,

Astuti

2024

INFEB

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With the increasingly advanced development of the internet, many people are purchasing goods online. People's increasing purchasing intentions indicate consumptive behavior. This is supported by the rise of platforms on social media that present a wide selection of goods. One of them is TikTok which is full of offers and promotions that make TikTok users interested in making purchases. This research aims to analyze the influence of perceived ease of use, perceived usefulness, structural assurance, social influence, and intimacy on purchase intention. The population in this study are users of the TikTok application in Indonesia. The samples in this study were taken using purposive sampling techniques and questionnaire methods and obtained 170 samples that met the convenience sampling criteria. This research uses data processing software SPSS version 26. The research results show that perceived ease of use, perceived usefulness, structural assurance, social influence, influence purchase intention. Meanwhile, intimacy has no effect on purchase intention.

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Section: Pendahuluanunclassified

Faktor – Faktor yang Mempengaruhi Purchase Intention

Musfira,

Astuti

2024

INFEB

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“…Product Quality is a description of how capable a product is of functioning in making its users feel satisfied (Lestari & Hayuningtias, 2023). It is important for companies to highlight product quality because it can improve the company's good name (Kusumawati & Rahmawan, 2021). The importance and influence of product quality on…”

Section: Introductionmentioning

confidence: 99%

The Influence of Halal Certification, Halal Awareness and Product Quality on Buying Interest in Halal Cosmetic Products for the Local Brand Make Over

Ayunda,

Harsoyo

2024

JIMKES

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Analyzing the influence of halal certification, halal awareness and product quality on interest in purchasing halal cosmetic products from the local brand Make Over as the aim of this research. The sample used was 100 Muslim female consumers who were aware of Make Over cosmetics but had never purchased or used the brand. The survey method using a questionnaire is the technique used to collect data for this research. The instrument test results prove that all the data in this study are valid and reliable. From the results of the classical assumption test, it is shown that the data in this study is normally distributed, does not contain multicollinearity and heteroscedasticity. The research results show: (1) halal certification has no effect on interest in buying halal cosmetic products from the local brand Make Over (2) halal awareness has a positive and significant effect on interest in buying halal cosmetic products from the local brand Make Over (3) product quality has a positive and significant effect on interested in buying halal cosmetic products from the local brand Make Over. The resulting theoretical implications support and provide evidence for previous findings, namely the successful testing of the influence of halal awareness and product quality on purchasing interest as well as providing support for previous research regarding the absence of the influence of halal certification on purchasing interest. The managerial implication is provide input to Make Over's marketing department to demonstrate halal certification so that it can have an influence on purchasing interest.

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Factors Influence of Purchase Intention on Beauty Product

Cited by 2 publications

References 3 publications

Faktor – Faktor yang Mempengaruhi Purchase Intention

Faktor – Faktor yang Mempengaruhi Purchase Intention

The Influence of Halal Certification, Halal Awareness and Product Quality on Buying Interest in Halal Cosmetic Products for the Local Brand Make Over

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