Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh harga, kualitas produk dan citra merek terhadap keputusan pembelian produk Garnier. Jenis penelitian yang digunakan adalah jenis penelitian penjelasan dengan menggunakan metode survey. Pemilihan populasi pada penelitian ini adalah masyarakat yang berdomisili kota Surakarta yang menggunakan produk Garnier yang jumlahnya sendiri tidak diketahui secara pasti. Metode sampling yang digunakan adalah nonprobability sampling dengan menggunakan teknik purposive sampling yaitu menyebarkan kuesioner melalui bantuan media sosial seperti whatsapp, line, twitter dan instagram serta secara offline kepada responden yang berdomisili Surakarta yang menggunakan produk Garnier dengan jumlah 100 responden. Regresi linier berganda adalah metode yang digunakan dalam penelitian ini. Hasil penelitian ini adalah nilai f-hitung sebesar 61,687 dengan probabilitas 0,000 dan nilai t-hitung untuk variabel kualitas produk dan citra merek kurang dari alpha 0,05 sedangkan variabel harga lebih alpha 0,05.  Sehingga dapat disimpulan bahwa kualitas produk dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian produk Ganier di Surakarta, sedangkan harga tidak pengaruh yang positif akan tetapi signifikan terhadap keputusan pembelian produk Garnier di Surakarta.

The research was intendeed to analyze and test the impact of products, Influencer and strategy of social media promotion on Herborist decision purchase.The expected objectives of this research are (1) to find how products, influencer and social media promotions and purchasing decisions (2) to identify the impact of products, influencers, and social media promotion are both partial and simulational to decision of the purchase. The method of data collection used in the research uses an online questionnaire handed out to 77 female responden at 18-32 years old in Surakarta which have used Herborist product. The method of data analyze uses lihe result have shown that products, Influencer, and sosial media promotions strategy significantly affect Herborist purchase decisions. Keywords : product, influencer, promotion, social media, purchase decision

Wardah is a brand of cosmetics in under the auspices of PT. Paragon Technology and Innovation. Wardah present as one of the brands of cosmetics the largest in Indonesia , products Wardah first time launched in the year 1995. PT. Paragon Technology and Innovation is always on top of market growth every year . Even Throughout the year 2020 Wardah has succeeded in exporting 22.9 billion worth to Malaysia. This study aims to determine the factors that influence the purchase interest of Wardah beauty products . The author will meniliti 4 factors such as Beauty Vlogger, Quality Products , Image Brand And price product it itself . The population in this study is the Consumer Products Beauty Wardah are domiciled in Soloraya include Boyolali , Karanganyar , Surakarta, Sukoharjo , Klaten , Sragen and Wonogiri . Research is using the technique of taking samples with a short a tan purposive sampling with the total respondents as many as 102 respondents . While for Technical analysis of the data using analysis regression linear multiple , Test T ( Partial ), Test F ( Simultaneous ) and Test Koefiesien of determination (R2). Based on the research that has been done, it can be concluded that this research according to the results of the partial T test, the variable that dominates the interest in purchasing wardah beauty products is the variable quality of the product where the product quality has a percentage value of 51.46% which is greater than the percentage value for the Beauty Vlogger variable. , Brand Image and Price.

The high demand for McDonald's BTS Meal products caused a stir because all McDonald's outlets were busy being invaded by online motorcycle taxis, resulting in very dense queues during the Covid-19 pandemic, even foreign news such as South Korea and India covered this. This study aims to determine the effect of fandom, packaging, promotion, and product innovation on purchasing decisions for McDonald's BTS Meal in Solo Raya. This type of research is quantitative, sampling is done by accidental sampling method, which is to determine the sample taken according to the wishes of the researcher. The query results were analyzed using the SPS statistical procedure to determine its impact on consumer purchases through testing, reliability testing, classical estimation test, multiple regression analysis, f test, decision test, and t-test. The results of hypothesis testing indicate that fandom, packaging, promotion, and product innovation have a significant effect on consumer purchasing decisions.

Currently, skincare is a very important mandatory requirement for women because basically every woman always wants to look beautiful. Due to the COVID-19 pandemic, many activities are carried out at home. This makes not a few people who experience skin problems that look dull and unhealthy. These problems can be overcome by using skincare. The purpose of this research is to find out trust, word of mouth, product quality and lifestyle affect the purchasing decisions. The number of respondents used in this research is 97 with the criteria that consumers have used Scarlett Whitening. Data collection is by means of questionnaires, using multiple linear regression analysis tools. This research shows that trust, word of mouth, product quality and lifestyle have a significant effect on purchasing decisions. Keyword: Trust, Word Of Mouth, Product Quality, Lifestyle, Purchasing Decisions