“…People who agree to be organ donors, both families of the deceased and those who register as potential donors, describe their motivation as mainly based on wanting to help others in need (Shaw & Webb, ). Donor family members might add that they find comfort in the thought of the deceased's organs “continuing” to live after their death (Walker, Broderick, & Sque, ). Organ donors are viewed as “good people” or as altruistic in public opinion surveys (Lauri & Lauri, ) and depicted positively in newspaper articles (Feeley & Vincent, ), web videos (Tian, ), and in entertainment media (Morgan, Harrison, Long, et al, ).…”