Factors influencing consumer behaviour of Generation Y on the Czech wine market

Němcová, Jana; Staňková, Pavla

doi:10.15240/tul/001/2019-4-010

Cited by 9 publications

(6 citation statements)

References 13 publications

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“…Most of the participants answered that it was more likely to purchase wine from a supermarket, in agreement with a previous study [60], because supermarkets are accessible, easy to find and give the possibility to combine food with wine. Previous studies reported that many people accompany wine with meat, fish or nuts, while none of them preferred to consume it plain [59].…”

Section: Discussionsupporting

confidence: 90%

An Exploratory Research Regarding Greek Consumers’ Behavior on Wine and Wineries’ Character

Sykalia,

Chrisostomidou,

Karabagias

2023

Beverages

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Given the lack of data regarding the preferences, behavior and habits of wine consumers in Greece, the purpose of the present study was to investigate consumer trends and explore the factors that affect the purchase and consumption of wine in comparison with other alcoholic beverages. For this purpose, a self-response questionnaire survey was designed through the Google platform on a sample of 994 participants. In order to analyze the collected data, statistical analysis was done. A second online questionnaire was introduced to Greek winery companies. The purpose was to examine if the wine producers follow the wine consumption trends according to the desires of the Greek wine consumers or are addressed to a more international audience. As for the wine companies’ perspectives, we wanted to collect data regarding the amount of their production and the type of wine they produce and to know about their profile (international, exports, strategies, etc.). We collected 71 responses from wineries located in different parts of Greece. For the first time in the last 10 years, there is a profile of Greek consumers’ behavior toward wine in comparison with other alcoholic beverages and knowledge of specific operational data of Greek wineries using an online questionnaire survey (e-survey).

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Section: Discussionsupporting

confidence: 90%

An Exploratory Research Regarding Greek Consumers’ Behavior on Wine and Wineries’ Character

Sykalia,

Chrisostomidou,

Karabagias

2023

Beverages

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“…On the contrary, the shape of the bottle, the harvest period, the label design or the wine-growing area have the least influence. Similar results were achieved in a Czech consumer study focused on the young generation (Generation Y), where the least important factor in wine selection was the shape of the bottle, the color of the wine and advertising (Němcová-Stanková, 2019). An interesting finding is the fact that factors, such as the country of origin and the producer also do not belong to the first half of the factors with a significant impact.…”

Section: Consumer Behaviour When Buying Winesupporting

confidence: 80%

Evaluation of Social Responsibility in the Selected Food Chain in the Area of Environmental Protection

Grman¹,

Kataniková²,

Švikruhová³

2020

International Scientific Days 2020

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Corporate Social Responsibility (CSR) initiatives often help businesses in the form of competitive advantage. Because of these initiatives it is difficult to realize the full value of strategic CSR. CSR can be divided into many areas of business, but the most well-known triple bottom line theory divides CSR into 3 basic areas: environmental, social and economic. In this article we reviewed CSR of the wellknown food chain -Lidl in the context of corporate social responsibility. We focused mainly on the environment part of Lidl´s CSR. We described the CSR policy of the retail chain and suggested the necessary improvements. Our aim was to focus specifically on Lidl's actions and to point out the perception of their programs to deal with food waste, as this is currently a serious problem. The question of food waste is very important nowadays, because we have problems with hunger in some countries and on the other hand we have food waste problems because of the surplus of food. Distribution should be more even. Large food chains such as Lidl have an important role to play in wasting food. The problem of the food waste affects similar food chains much more, as food demand is steadily increasing. Food losses and food waste are responsible for 3.3 trillion tons of greenhouse gases. Improving the situation of food losses and food waste is considered to be a significant factor in reducing emissions.

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“…Similarly, young Moldova consumers buy wine most often in super markets, then the neighboring shops and specialized wine shops [63]. The most common places for wine purchase are wine shops and supermarkets for Check consumers too [64].…”

Section: Discussionmentioning

confidence: 99%

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

et al. 2022

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In the rising post COVID-19 period the world is different not only from the economic point of view but also from the social and cultural point, including the selection of goods, and foods by the “new” customers. Wine is a major daily drink worldwide, affecting the lives of consumers worldwide. The aim of the study was to investigate the impact of COVID-19 on consumers’ motives for quality wine, namely the Greek wine and the local Samos’ Greek wine, assessing possible changes in their wine habits effecting current and future wine production, consumption, and sustainable regional development. Consumers’ motives were tested using variables of wine purchase and consumption (such as place of purchase, money spent, amount consumed, accompaniment meals), and preference for quality wine (such as traditional, appearance, organoleptic, sustainable, general characteristics). A self-response questionnaire survey was carried out in January and February 2022 on a sample of 1493 participants through the Google platform. Basic statistical tools, combined with cross and Chi-square tests were used in order to analyze the collected data. The results show interesting changes in consumers’ motives in the new rising global era. The participants buy less from supermarket (−4.2%), more via online (+1.8%) and equally from other places, the majority one bottle per month spending 10 to 20 euros today. They consume less wine (−5.1%), the majority one bottle per month, preferable at home (+6%), with friends (+1.6%), rather than at the restaurant (−8.2%), the club/bar (−8.9%), the night club (−5.8%), or during celebration (−3.2%). They continue to prefer the “red with red, white to white” accompaniments with meals. They select quality wines based on the conventional variables with emphasis to the taste (94.5%), aroma (83.9%), value for money (72.8%). The participants expressed similar motives for the quality Samos’ wines. However, even though they are aware of its high quality (92.9%), only 53% of them have tasted them, and fewer are consuming then occasionally (32.3%). Our findings indicate that the sustainability, and growth of the quality wine in the new socioeconomic era, should focus on the easy access (including on line), the consumption at home, with friends and family, keeping the same preferences between different kinds of wine with the different meals for the consumers.

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Factors influencing consumer behaviour of Generation Y on the Czech wine market

Cited by 9 publications

References 13 publications

An Exploratory Research Regarding Greek Consumers’ Behavior on Wine and Wineries’ Character

An Exploratory Research Regarding Greek Consumers’ Behavior on Wine and Wineries’ Character

Evaluation of Social Responsibility in the Selected Food Chain in the Area of Environmental Protection

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

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