Factors Influencing Consumer Purchasing Decision Toward Malang Meatballs At East Java, Indonesia

Utami, Hari Dwi

doi:10.1080/10454446.2011.532375

Cited by 4 publications

(5 citation statements)

References 14 publications

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“…Various parameters to analyse the attitude of consumers and factors influencing the purchase of branded commodity food products were developed on the basis of previous research studies like Woodside and Taylor, 1978;Watanabe et al, 1999;Grunert et al, 2000;Deodhar and Intodia, 2001;Orth et al, 2004;Smith and Wright, 2004;Felzensztein et al, 2004;Jang et al, 2005;Tsiotsou, 2006;Lodorfos and Dennis, 2008;Suwannaporn and Linnemann, 2008;Espejel et al, 2008;Utami, 2010;Ali et al, 2010;Akgungor et al, 2010;Ates and Ceylan, 2010;Tikkanen and Vaariskoski, 2010;Wang, 2010;Yun and Pysarchik, 2010;Markovina et al, 2011;Cerjak et al, 2011;Wu et al, 2011;and McNeill and Wyeth, 2011. Previous studies concluded that purchase intentions were positively correlated with perceptions of brand quality (Woodside and Taylor, 1978). Perceived quality had a direct and an indirect effect (through overall satisfaction) on purchase intentions (Tsiotsou, 2006).…”

Section: Methodsmentioning

confidence: 99%

“…A brand that is seen as overpriced by the customers will not be rewarded even if there are clear and meaningful benefits (Aaker, 1996a, cited in Tikkanen andVaariskoski, 2010). The perception about price was negatively related to Branded commodity food products consumer intention to purchase Malang meatballs (Utami, 2010). As the price rises, the quantity of food purchased goes down (Bareham, 1995, cited in Utami, 2010.…”

Section: Methodsmentioning

confidence: 99%

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Purchase of branded commodity food products: empirical evidence from India

Kathuria

Gill

2013

British Food Journal

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Purpose – The study was conducted with the aim of understanding brand awareness among consumers and analyzing the attitude of consumers towards selected branded commodity food products. An attempt was also made to examine the factors influencing the purchase of selected branded commodity food products. Design/methodology/approach – The products selected for the study were branded rice and branded sugar. A sample of 200 respondents was selected from different localities of a city in India. Findings – Major sources of awareness, for branded rice and branded sugar, are friends/relatives/reference groups, point-of-purchase display, and retailer's recommendations. Respondents perceive free from adulterants, free from insecticides/pesticides/harmful chemicals and social status as the most important parameters of branded rice and branded sugar. The most important factors influencing the purchase of branded rice and branded sugar were found to be flavor, aroma, free from insecticides or pesticides and free from adulterants. Research limitations/implications – Further studies can be conducted with a larger sample size. Importance of brand equity with respect to commodity products can be analyzed. Practical implications – Marketers could frame strategies for different market segments based on demographics. Brand awareness needs to be given adequate focus by the marketers. Originality/value – This paper has made an attempt to study purchase behaviour with respect to commodity products. Not many studies have been undertaken to analyze brand awareness, and consumers' attitudes towards branded commodity food products in developing countries like India.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Purchase of branded commodity food products: empirical evidence from India

Kathuria

Gill

2013

British Food Journal

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“…The purchasing decision may depend on the nature of the purchase, especially when deciding to buy things for daily life, which consumers tend to buy directly without looking for detailed information or choosing between options (Giampietri et al, 2016). According to Utami (2010), an impulse purchase or an unplanned purchase is another form of consumer purchase. This occurs when consumers have a strong and stable desire for an immediate purchase, which can be triggered by many factors, such as mood, attractive prices, shopping environment, product promotion awareness, and consumer income.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…We can summarize the buying decision process with five steps ranging from problem/need recognition, information search, evaluation of alternatives, buying decision, and post purchase (Comegys et al, 2006;Pappas, 2016). Utami (2010), along with others, has instead found that consumers may make an impulse purchase or an unplanned purchase. Therefore, the study of factors influencing consumers' purchasing decisions is extremely important because it explains which factors are important for consumers when making buying decisions.…”

Section: Introductionmentioning

confidence: 99%

Product Innovation and National Image of Chinese Products in the Eyes of Thai People

Luo

Suacamram

2022

Sage Open

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This paper developed products from Guangxi, China, for customers in Bangkok, Thailand, and investigates the influence of country image and product innovation on purchasing eight products: a tea shop, flower tea, traditional Chinese dress, Chinese language lessons, an instant hotpot, Chinese noodles, jujube, and Chinese jewelry. The study followed four steps: (1) researching the demand of product development from documents and interviews with Chinese entrepreneurs; (2) developing a product concept and presenting it to two business experts; (3) selecting five products with the highest expert ratings and conducting a survey to collect data about the products from Thai customers; and (4) analyzing the level of buying decisions and influence of product country image and product innovation on each of the five products. Content analysis, path analysis, and multigroup techniques were used for data analysis. Results revealed that products with a high level of product innovation and buying decisions that introduced technology provided better value and that product innovation influenced buying decisions in all product categories. Product country image, however, only influenced buying decisions for Chinese jewelry and Chinese language lessons. JEL Classification: M01, M03

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“…Halal/Haram meatballs have always been a sensitive topic in Indonesia, where the majority of the population is Muslim [ 31 ]. It concerns not only Halal status but also ethical violations [ 32 ].…”

Section: Introductionmentioning

confidence: 99%

Are online meatball restaurants in Indonesia committed to their declared Halal label?

Ikawati,

Erwanto,

Purnomo

2024

Vet World

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Background and Aim: Halal restaurants participating in online food delivery services do not require halal certification. The Halal status of products through the Halal logo provides the consumer with information on the basis of which he decides to buy. Online transactions involve potential risks related to online processes, payment methods, and product quality. The aim of this study was to determine whether a declared Halal label is in accordance with the business processes implemented. Materials and Methods: Halal authentication of Gofood's meatball partner products in Yogyakarta and Solo Raya determined the incompatibility of meatball ingredients. Sixty meatball samples were collected from Yogyakarta and 30 samples from Solo Raya. Halal certification test was carried out using the thermal cycle polymerase chain reaction method at Universitas Gadjah Mada Animal Husbandry Laboratory and the results were used to identify pork contamination in meatballs. The addition of pork or pork meatballs was used as a control. Results: Eight meatball restaurants in the Solo Raya and Yogyakarta areas were found to be contaminated with pig DNA. The results of the tracing materials and processes, i.e., the grinding stage, are critical because all samples were supposed to be made from beef. It is known from interviews that contamination with pig DNA at the milling stage was accidental. Conclusion: Restaurants that sell meatballs are committed to adhering to product labels that are 91.1% safe from pork contamination. The Halal and original beef labels were in accordance with their statements. This study highlights the concept of Halal authentication with traceability to overcome pork contamination in meat products. Keywords: halal authentication, halal supply chain, online food delivery, traceability.

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Factors Influencing Consumer Purchasing Decision Toward Malang Meatballs At East Java, Indonesia

Cited by 4 publications

References 14 publications

Purchase of branded commodity food products: empirical evidence from India

Purchase of branded commodity food products: empirical evidence from India

Product Innovation and National Image of Chinese Products in the Eyes of Thai People

Are online meatball restaurants in Indonesia committed to their declared Halal label?

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