Factors Influencing Consumers Intention for Online Grocery Shopping – A Proposed Framework

Abstract

-The effect of emotional design and online customer review on customer repeat purchase intention in online stores D S Dewi, A Sudiarno, H Saputra et al. Internet. This paper aims to explore the factors such as social influences, facilitating conditions, hedonic motivations, perceived risk and perceived trust that influence the consumer intention to purchase grocery online. Questionnaires will be the main instrument of the study and they will be distributed to target respondents using Internet survey. Respondents of the study will be selected using convenience sampling. After data collection, Statistical Package for the Social Sciences (SPSS) will be employed for data analysis. Overall, the result of the study is important to retailers to identify the important factors in increasing their customers" intention to purchase grocery online.

Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior

“…The final framework combined elements of the Technology Acceptance Model, consumer behavior and decision-making frameworks, brick-and-mortar marketing categories (product, price, placement, and promotion) [ 11 , 23 ], key themes from the data privacy and e-commerce literature, and constructs described in existing food environment measures (e.g., Nutrition Environment Measures in Stores) [ 18 , 20 , 24 , 25 , 26 , 27 , 28 , 29 , 30 ].…”

“…What is currently lacking is an integrated framework capturing both consumer- and retailer-level factors and their interaction that influence consumer behaviors within online environments. The few existing frameworks focus on specific consumer determinants like their attitudes, privacy concerns, social influences, facilitating conditions, hedonic motivations, and perceived risk or satisfaction with the online experience [ 17 , 18 , 19 ]. Retailer influence is incompletely captured or mentioned briefly [ 20 ].…”

Online Grocery Shopping Is a Privilege of Millennial Customers. Still Truth in Covid-19 Pandemic?

“…In the case of enjoyment, they stat that it means that user perceives online grocery shopping to be enjoyable. However, instead of subjective norms, some authors use social influence as a factor that can affect consumers (Pauzi et al 2017). Consumers under this factor can change their mind and become online grocery buyers.…”

Online wine ecosystem: the digital narrative of Sangiovese

“…Simplification is carried out with the consideration that consumers aim to find information on a product that can provide useful elements to infer its quality (Atkin and Thach, 2012). When they are unable to evaluate ex-ante the goodness of their choice -the correspondence of the wine to expectations -individuals use surrogate indicators, following risk-reduction strategies with the aim of minimizing the possibility of making a mistake (Pauzi et al, 2017). Multiple studies (e.g., Chrea et al, 2011;Lockshin and Corsi, 2012;Lockshin and Hall, 2003) have investigated the use that consumers make of both intrinsic and extrinsic cues in their purchasing decisions.…”