Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation

Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiang; Liu, Jian

doi:10.1016/j.jretconser.2021.102565

Cited by 43 publications

(37 citation statements)

References 34 publications

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“…For example, some customers use e-commerce websites to source product data, such as prices and reviews, and use it in offline purchasing. Wang et al [56] explain that multichannel shoppers evaluate factors, such as prices and brand reputation online but visit physical stores to evaluate and experience product quality before buying. Others avoid online shopping due to perceived risks of scamming and data theft, opting for traditional commerce that enables in-person transactions [57].…”

Section: Consumer Behavior and Purchasing Decision In E-commercementioning

confidence: 99%

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

Rosário

Raimundo

2021

JTAER

141

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E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and improved decision-making. In this way, marketing strategy increasingly require large amounts of information to better understand client needs, which raises the question of choosing the right marketing strategy to better fit consumer expectations. This literature review aims to shed light on both the recent growth of e-commerce literature and its interplay with consumer marketing strategy. Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as cost efficiency, information quality and trust development towards online shopping. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and its potential knowledge development. Thus, a literature review on consumer marketing strategy for e-commerce in the last decade is opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. The following findings are presented: Amidst the current competitive global business environment, companies tend to respond with strategies for e-commerce and online businesses that resort to e-commerce platforms and social networking to better understand consumer needs, facilitate consumer marketing strategy and share innovative information. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far.

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Section: Consumer Behavior and Purchasing Decision In E-commercementioning

confidence: 99%

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

Rosário

Raimundo

2021

JTAER

141

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“…Dalam pengambilan keputusan, pembeli akan menentukan apa yang akan dibeli atau tidak melakukan pembelian berdasarkan aktivitas sebelumnya, baik dalam bisnis online maupun offline. Sebelum melakukan keputusan pembelian, konsumen memperhatikan merek, harga produk, reputasi bisnis, kesetaraan produk dan layanan toko fisik secara langsung (C. Wang et al, 2021) keakraban, desain (Widyastutir & Said, 2017), citra merek, kualits produk, kepuasan pelanggan (Waluya et al, 2019) harga (Ravaja et al, 2013), iklan (Adnan et al, 2019), dan merek produk, harga yang wajar, layanan (Ngo et al, 2019). Pada produk tahan lama yang memiliki generasi produk seperti kulkas, mobil, televisi berwarna, konsumen dalam mengambil keputusan akan mementingkan harga dan kualitas produk (Jia & Zhang, 2013).…”

Section: Pendahuluanunclassified

“…Dalam proses pembelian, konsumen acap kali melihat citra merek, citra toko, desain, harga dan kualitas produk sebelum memutuskan untuk membeli. Beberapa sudut pandang ditemukan hubungan signifikan citra merek, harga dan kualitas produk menjadi perhatian pada keputusan pembelian (Waluya et al, 2019, Widyastutir & Said, 2017, Uddin et al, 2015, Wang et al, 2021. Kondisi konsumen dalam pengambil keputusan meliputi faktor eksternal, internal dan pemasaran.…”

Section: Pendahuluanunclassified

“…Sebelum melakukan keputusan pembelian. konsumen memperhatikan merek, harga produk, reputasi bisnis, kesetaraan produk (Wang et al, 2021), citra merek, kualitas produk, kepuasan pelanggan (Waluya et al, 2019), harga produk dan layanan (Ngo et al, 2019).…”

Section: Telaah Pustakaunclassified

“…Keputusan pembelian tidak hanya di pengaruhi citra merek, harga dan kualitas produk. Akan tetapi juga dipengaruhi oleh atribut fisik, keunikan, daya tarik emosional, kemudahan pengoperasian, identitas sosial (Uddin et al, 2015), reputasi bisnis, keseimbangan kualitas produk yang dirasakan, reputasi bisnis, dan intensitas promosi (C. Wang et al, 2021).…”

Section: Analisis Data Dan Pembahasanunclassified

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Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review

Sander

Chan

Muhyi

2021

JSPI

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Much research on purchasing decisions refers to price, product quality and brand image. This study aims to complement previous research. Research that has explored the relationship of brand image, price and product quality to purchasing decisions. The purpose of this study was to determine the operationalization of the influence of brand image, price, and product quality. This study will describe the interrelationships between variables in purchasing decisions in the context of marketing science. This study uses a systematic review process, namely an in-depth literature review of the results of 23 articles based on certain keywords and limitations. Based on the review produced a model that describes the influence of brand image, price and product quality on purchasing decisions. It is expected to be a reference and adoption of an approach to marketing activities. Future research is suggested to have more than one database and use more sources of research articles published over 10-20 years. It is hoped that future research with broad observations and results on how science continues to develop.

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Dynamic pricing strategies for multi‐type knowledge payment products: A system dynamics approach

Guo,

Bian,

et al. 2023

Manage Decis Econ

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With the emergence of knowledge economy, knowledge payment has become an essential means of knowledge circulation. This study employs a system dynamics approach and integrates signal theory and customer value perception to investigate the dynamic pricing strategies for various knowledge payment products from the perspective of knowledge producers. First, this study analyzes the categories of knowledge payment products and proposes a theoretical research framework for designing dynamic pricing strategies for different products categories. Second, this study identifies the key factors that impact the profitability of knowledge payment platforms and construct a system dynamics model of product pricing strategies for knowledge payment platforms; next, three typical knowledge payment products on Zhihu Live are chosen as research objects, and system dynamics equations are constructed to simulate the profitability changes of different types of products in different periods. Finally, the results of simulation and sensitivity analysis are combined to select dynamic pricing strategies for different products types. This study offers an innovative exploration of multi‐stage pricing strategies for different types of knowledge payment products, which fills the gap in existing research and provides more scientific suggestions for knowledge producers and consumers in terms of knowledge transactions.

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Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation

Cited by 43 publications

References 34 publications

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review

Dynamic pricing strategies for multi‐type knowledge payment products: A system dynamics approach

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