Factors influencing consumers’ purchase intention of green sportswear

Nam, Changhyun; Dong, Huanjiao; Lee, Young‐A

doi:10.1186/s40691-017-0091-3

Cited by 123 publications

(159 citation statements)

References 47 publications

(39 reference statements)

Supporting

Mentioning

124

Contrasting

Unclassified

Order By: Relevance

“…Therefore, H5 is also accepted. This finding is consistent with the findings of many other researchers including Nam, Dong, & Lee., (2017); Giampietria at al. (2018);and Rehman, Bhatti, Mohamed, & Ayoup (2019).…”

Section: Relationship Between Trust and Consumer Intentionsupporting

confidence: 93%

“…Accordingly, H9 is rejected. This finding is consistent with the finding of Chai and Pavlou (2004) and Nam, Dong, and Lee (2017). There can be several reasons behind the non-significant relationship found here.…”

Section: Relationship Between Perceived Behaviour Control and Intentionsupporting

confidence: 93%

“…Further, measurement of PBC mainly focused on possession of knowledge, resources, and capabilities. There can be other factors influencing PBC towards purchase intention (Nam et al, 2017).…”

Section: Relationship Between Perceived Behaviour Control and Intentionmentioning

confidence: 99%

See 2 more Smart Citations

Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

2019

IKM

View full text Add to dashboard Cite

This research extended the theory of planned behaviour (TPB) with familiarity, trust, and perceived risk to examine the consumers' online purchase intention in Sri Lanka. Data were collected from 250 postgraduate students enrolled in eight universities and higher education institutes in Sri Lanka. Structural equation modelling confirmed the role of trust and familiarity as antecedents to customer intention. However, contrary to the expectations, perceived risk was not identified as a key determinant of customer intention. Further, among the three classical variables (attitude, subjective norm, and perceived behaviour control) of the TPB model, only attitude had a significant effect on customer intention. Amongst all the factors, trust was identified as the most influencing factor on customer intention. The extended TPB model could satisfactorily predict the customer intention with up to 46% variation of the customer intention.

show abstract

Section: Relationship Between Trust and Consumer Intentionsupporting

confidence: 93%

Section: Relationship Between Perceived Behaviour Control and Intentionsupporting

confidence: 93%

See 1 more Smart Citation

Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

2019

IKM

View full text Add to dashboard Cite

show abstract

“…Findings from apparel research that incorporates TPB have shown that attitude [24,27,28], injunctive (or subjective) norms [24,[27][28][29], and descriptive norms [24,29] have significant effects on American consumers' intentions to purchase green apparel. There are significantly less studies that examine consumers from other countries, however, one study found that the strongest predictor of intentions to purchase green apparel among Chinese consumers was attitude followed by PBC and injunctive norms [30].…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Han

2018

Sustainability

View full text Add to dashboard Cite

Abstract:The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was the strongest predictor of purchase intentions in the U.S.A. group (strength of influence on intentions: attitude > descriptive norms > PBC > injunctive norms), it had an insignificant effect in the South Korea group. For the South Korea group descriptive norms and PBC had strongest effects on consumers purchase intentions (strength of influence on intentions: descriptive norms = PBC > injunctive norms > attitude). South Koreans were more affected by the social pressure: their purchase intentions were strongly influenced by both injunctive norms and descriptive norms in contrast to the findings from American consumers. Injunctive norms were an insignificant predictor of purchase intentions in the U.S.A. group. This result is consistent with previous research that suggest conformity is a crucial factor for people belonging to a collectivistic culture. Exposure of others' purchasing behavior is particularly important in motivating consumers' buying in collectivistic culture. Marketers of organic cotton apparel may consider using diverse formats of media to display consumers' ethical buying behaviors or creating product design or packaging that can directly reveal the ethical features of the product to display greater exposure in the market.

show abstract

“…Consumer's desire to buy green products (green purchase intention) is influenced by several factors such as personal norms, subjective norms, attitude, perceived behavioral control and perception (Nam et al, 2017;Khare, 2015). Purchasing behavior towards green products is the tendency of consumers to buy eco-friendly products that are influenced by attitude, personal norms and willingness to pay.…”

Section: Green Purchase Behaviormentioning

confidence: 99%

Family’s Green Brand Purchasing Behavior in Bali

Ekawati¹,

Suasana²,

Rahanatha³

2020

J. Eng. Appl. Sci.

View full text Add to dashboard Cite

The increase in efforts to protect the environment can be achieved by producing eco-friendly products and increasing capability to improve the impression towards eco-friendly product brand (green brand). The availability of eco-friendly products and consumption patterns of green communities are expected to be able to influence their buying behavior. The behavior of purchasing eco-friendly products has started to appear in society which was largely triggered by the behavior of their families. The purpose of this study is to explain the effect of green brand personality and consumer attitudes on green purchasing behavior and how the role of attitude as a mediator influences the relationship of green brand personality to green purchasing behavior. This study was conducted on consumers who use eco-friendly brands in all districts in Bali. The analysis technique used is (structural equation modeling) based on AMOS. Research findings indicate that all variables are positively and significantly related. However, attitude does not act as a mediator for the influence of the green brand personality on green buying behavior. These findings are expected to be used as a consideration by producers and marketers to face further competition and can be used as an alternative strategy to develop eco-friendly businesses. Meanwhile, it is expected to be an input for the government in making policies that encourage the rate of economic growth in Bali.

show abstract

Factors influencing consumers’ purchase intention of green sportswear

Cited by 123 publications

References 47 publications

Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Family’s Green Brand Purchasing Behavior in Bali

Contact Info

Product

Resources

About