Factors influencing consumers’ repurchase behavior on fresh food e-commerce platforms: An empirical study

Liu, Mei; Jia, Weigang; Yan, Wei; He, Jing

doi:10.1016/j.aei.2023.101936

Cited by 18 publications

(3 citation statements)

References 83 publications

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“…c. Consumer trust in e-commerce platforms also influences purchasing behavior (Truong et al, 2021). The seller's reputation can influence consumer trust, the quality of information the seller provides, and privacy protection (M. Liu et al, 2023). Seller reputation refers to consumer perceptions of the seller's honesty and reliability.…”

Section: Factors Influencing Consumer Online Purchasing Behavior Cons...mentioning

confidence: 99%

Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce

Soeyatno,

Darjanto,

Syaukat

et al. 2024

Agro. Bali. Agric. J.

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This study aims to examine and analyze consumer behavior in purchasing vegetables online through E-Commerce in Indonesia. This can contribute to the creation of online food product marketing in Indonesia. A systematic literature review (SLR) was conducted based on studies of purchasing vegetables online through E-Commerce. The data collection method used the Population, Intervention, Comparison, and Outcome (PICO) framework. The selected articles were relevant to the research objectives (with keywords "Vegetable Purchase" and "Vegetable E-Commerce"). The selection process results showed that out of 171 articles, they met the specified criteria. Consequently, 40 articles were chosen based on the research statement for further review. Findings indicate that various factors, including technology adoption, trust, and social factors, influence consumer behavior in online vegetable purchases in Indonesia. By understanding and meeting consumer needs and expectations and leveraging digital technology, a satisfying shopping experience can be created, thus encouraging repeat purchases.

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Section: Factors Influencing Consumer Online Purchasing Behavior Cons...mentioning

confidence: 99%

Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce

Soeyatno,

Darjanto,

Syaukat

et al. 2024

Agro. Bali. Agric. J.

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“…Consumer satisfaction can be increased with informative service, good packaging, careful selection of fresh products and providing promotions [35]. Apart from quality, service is also a major determinant of customer satisfaction [36]. Fresh product e-commerce has high requirements for timeliness, product quality, efficiency and optimization in service (Zhang et.…”

Section: Consumer Satisfaction Attributesmentioning

confidence: 99%

Analysis of Fruit Consumer Satisfaction in an Online Purchasing System Using an E-commerce Platform: A Naive Bayes Approach

Sari,

Anggrasari,

Setiyani

2024

WSIS

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E-commerce platforms have now developed into fresh agricultural products, one of which is fruit. Purchasing online means customers cannot choose their own products like in offline stores. Therefore, the aim of this research is to identify the attributes that consumers often talk about and analyze consumer satisfaction with fruit on e-commerce platforms. Data analysis in this research was carried out using descriptive statistical methods and the Naïve Bayes approach. Data was taken from the Tokopedia platform with a total of 316 reviews using random sampling. The research results show that the attributes most frequently reviewed by consumers are service attributes (49%) and product attributes (44%), while the price attribute is reviewed the least (7%). Attributes related to product, price and service were assessed as having negative performance overall because nine of the twelve attributes analyzed indicated consumer dissatisfaction. Seller reviews are very important for business continuity so that sellers can improve their services and pay more attention to product quality so that the reviews appear positive. Research using the naive Bayes approach to determine customer satisfaction sentiment towards fruit products has not been widely carried out so the results of this research can complement previous studies.

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“…It is only a relatively small number of market-leading companies that managed to achieve profitability [ 8 ]. In addition to the rapid market development, there are two other reasons for this development: Fresh food is characterized by short timeliness and a high loss rate compared with traditional online sales products [ 9 ]. This not only increases the cost of sales for companies but also aggravates consumers’ concerns regarding the quality of the product.…”

Section: Introductionmentioning

confidence: 99%

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust

Ling

Zheng

Cho

2023

Behavioral Sciences

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The intense competition among fresh food e-commerce platforms in China has reduced the market share of the leading firms. This study aims to establish a model framework based on brand knowledge, perceived value, brand trust, and purchase intention to improve the market competitiveness of fresh food e-commerce platforms. Based on the analysis of 475 questionnaires using SmartPLS software, the results indicate that the established model framework provides an excellent explanation and forecasting (R2 = 45.5%) for consumers’ intentions to purchase fresh food. The path analysis results of this study show that there are significant positive effects among the model variables. Among antecedent variables, brand image has the greatest influence on perceived value, perceived value has the greatest influence on brand trust, and brand trust has the most significant impact on purchase intention. Furthermore, perceived value and brand trust have noteworthy mediating and serial mediating effects on brand knowledge and purchase intention. These findings have important implications for theoretical and managerial practices in the context of fresh food e-commerce platforms, providing insights on how to enhance customer purchase intentions.

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Factors influencing consumers’ repurchase behavior on fresh food e-commerce platforms: An empirical study

Cited by 18 publications

References 83 publications

Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce

Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce

Analysis of Fruit Consumer Satisfaction in an Online Purchasing System Using an E-commerce Platform: A Naive Bayes Approach

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust

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