Factors influencing continued use intentions in mobile shopping: the case of South Korea

Abstract

With the rapid diffusion of smartphone use, mobile shopping (m-shopping) has become one of the most common ways to buy and sell products and services through the wireless internet based on mobile devices. Given the importance of long-term use intentions, this paper provides an empirical analysis of factors influencing continued use intentions toward m-shopping. Six m-shopping characteristics were derived from a literature review from three perspectives, and a research model was developed based on the expectation-confirmation model by incorporating trust in conjunction with motivators of anticipation into the original framework. In addition, the moderating effect of m-shopping diffusion was examined to shed some light on the research domain. The results indicate that all m-shopping characteristics except for ubiquity had considerable influence on trust and confirmation and verify differences between early and late adopters of m-shopping.

Determinants of Mobile Shopping Apps Continuance Intention: A Review and Proposed Conceptual Model

“…A separate investigation on mobile commerce carried out in Malaysia by (Luqman et al, 2019) shown that the impact of perceived usefulness on both satisfaction and continuance intention was identified as one of the most robust correlations among all major connections. Furthermore, the correlation between perceived usefulness and both satisfaction and continuance intention has been confirmed in various studies conducted in different countries, including South Africa (Maduku & Thusi, 2023), Vietnam (Nguyen & Ha, 2021), Turkey (Bölen & Özen, 2020) South Korea (Kim et al, 2020) and Taiwan (Chen & Demirci, 2019). These studies have demonstrated that perceived usefulness has a substantial impact on both satisfaction and continuance intention.…”