Factors Influencing Customer Participation in Mobile SNS: Focusing on Wechat in China

Jiang, Hong; Park, Seong Taek; Li, Guozhong

doi:10.17485/ijst/2015/v8i26/80714

Cited by 14 publications

(7 citation statements)

References 33 publications

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“…WeChat is a popular mobile social application which universally used on smartphone, and it is the most popular social app in China (CNNIC, 2019). Besides, scholars have regarded the WeChat app as a typical mobile SNS in prior studies (Jin et al, 2015;Yang et al, 2016). The details of our study methodology are discussed in this section.…”

Section: Datamentioning

confidence: 99%

Understanding the role of individual differences in mobile SNS addiction

Gong

Luqman

et al. 2020

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Purpose The phenomenon of mobile social networking site (SNS) addiction has become increasingly severe nowadays and brings adverse outcomes to users’ daily life and work efficiency. However, there are relatively few research probes into the formation process of mobile SNS addiction behavior, and how demographic factors (e.g. gender and age) influence users’ addiction behavior. Adopting the stimulus–organism–response (S–O–R) framework, this study examines the effects of three types of technological functions (enjoyment, sociability and information value) on flow in relation to mobile SNS addiction. The authors further proposed gender and age as moderators, which play important roles in influencing the formation of mobile SNS addiction behavior. Design/methodology/approach This study examines the formation of mobile SNS addiction with a particular focus on the WeChat app. The authors use a field survey study conducted in China with 351 subjects of WeChat app users to examine thestudy model. Findings The results demonstrate that addictive behavior is determined by users’ flow states of using mobile SNS. The flow states, in turn, are influenced by three types of technological functions (enjoyment, sociability and information value). In addition, gender and age act as vital moderators in the model. Originality/value First, the authors empirically examine the formation of SNS addiction on the mobile device by adopting the S–O–R framework, which may enrich the addiction literature. Second, the authors reveal the moderating roles of age and gender in affecting the formation process of addiction behavior further. The findings of this research deepen our understanding of users’ addiction behavior. Third, the findings also offer rich insights to prevent mobile SNS addiction.

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Section: Datamentioning

confidence: 99%

Understanding the role of individual differences in mobile SNS addiction

Gong

Luqman

et al. 2020

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“…Tencent’s WeChat has 980 million monthly active users, 15.8 per cent more than the same period last year, and Chinese users account for the vast majority (Tencent, 2017). In this era of network innovation, WeChat has become an outstanding marketing tool for businesses, in addition to microblogging (Jin et al , 2015). Increasingly, online voting is more popular on WeChat than on Microblog or QQ.…”

Section: Methodsmentioning

confidence: 99%

Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Zhang¹,

Chen²,

et al. 2019

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Purpose The purpose of this study is to use role expectation theory to identify potential determinants of user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey of 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that user voting avoidance was positively influenced by unfair competition, perceived inauthenticity, perceived information insecurity, over-consumption of renqing (a unique Chinese human relation) and organisation placement in the context of mobile social media. Originality/value This study illustrates mobile user voting avoidance from the perspective of role expectation theory and clarifies the importance of avoidance in current voting research.

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“…El valor funcional en la relación con proveedores y su influencia en la lealtad WeChat es la red social de mayor éxito y más representativa del gigante asiático, cuya principal diferencia es que no es una mera aplicación de comunicación y de desarrollo de las relaciones (Jin et al, 2015), sino que incluye un contenido heterogéneo, imágenes, videos, chats y otros elementos que le permiten ser diferente del resto (Watson IV et al, 2018). WeChat es un software que se adapta a los distintos sistemas operativos (Li, 2011) y es el equivalente oriental de WhatsApp, Facebook, Paypall y LinkedIn a la vez (Yanes & Berger, 2017).…”

Section: Influencia Del Valor Percibido De Wechat Sobre La Lealtadunclassified

“…El valor funcional de comunicación con proveedores y su influencia en la lealtad Si bien es cierto que la principal función de WeChat es desarrollar y mantener relaciones entre los usuarios, (Jin et al, 2015), no es la única. WeChat permite comunicarse a los usuarios entre sí, compartiendo documentos y archivos, agregar amigos, opción que utilizan las empresas para encontrar clientes y compartir con ellos información actualizada de sus productos y promociones -bien mediante mensajes directos, a tiempo real entre consumidores y empresas, o través de la función llamada Momentos, que permite compartir información en el muro de la propia empresa - (Jin et al, 2015). Muchas empresas han utilizado la función Momentos como un medio de comunicación para publicar anuncios, basándose en información proveniente del big data y del análisis de las preferencias de los consumidores (Jin et al, 2015).…”

Section: Influencia Del Valor Percibido De Wechat Sobre La Lealtadunclassified

Perceived value and loyalty to WeChat: evidence from a sample of Chinese entrepreneurs living in Spain

Mecinas Cantos,

Martínez Ruiz

2024

(OBS*)

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This paper analyses the influence of functional value in the relationship with suppliers, functional value in communication with suppliers and functional value in business activities on the attitudinal and behavioural loyalty towards the WeChat social network by Chinese entrepreneurs based in Spain. To this end, several research hypotheses were proposed and tested by studying a sample of 57 Chinese entrepreneurs based in Spain. The results obtained from the regression models carried out show the key importance of the functional value variable in business activities on both types of loyalty; the functional value of communication with suppliers only exerted a significant influence on attitudinal loyalty

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Factors Influencing Customer Participation in Mobile SNS: Focusing on Wechat in China

Cited by 14 publications

References 33 publications

Understanding the role of individual differences in mobile SNS addiction

Understanding the role of individual differences in mobile SNS addiction

Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Perceived value and loyalty to WeChat: evidence from a sample of Chinese entrepreneurs living in Spain

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