Factors influencing households' intention to adopt solar energy solutions in Zambia: insights from the theory of planned behaviour

Zulu, Sambo Lyson; Zulu, Ephraim; Chabala, Mwansa

doi:10.1108/sasbe-01-2021-0008

Cited by 17 publications

(15 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The findings of [66] also demonstrated that buyers' buying decisions were established on a solid faith in the advantages of the specific thing they needed to buy. Likewise, another recent study in Zambia factors influencing households' intention to adopt solar energy solutions revealed that due to its numerous advantages and the region's vast solar energy generation potential, solar energy solutions have become an attractive alternative to grid-based electricity, and many households are influencing their adoption [123]. Consumers can adopt solar PV if they can see the real advantages of using it over non-renewable resources.…”

Section: Structural Model Testingmentioning

confidence: 99%

Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior

et al. 2021

View full text Add to dashboard Cite

Solar PV (photovoltaic) technology has gained considerable attention worldwide, as it can help reduce the adverse effects of CO2 emissions. Though the government of Pakistan is adopting solar PV technology due to its environmental friendliness nature, studies focusing on consumer’s acceptance of solar PV are limited in the country. This research aims to close this knowledge gap by looking into the various considerations that may influence consumers’ willingness to adopt (WTA) solar PV for household purposes. The study further contributes by expanding the conceptual framework of the theory of planned behavior by including three novel factors (perceived risk, perception of self-efficacy, and openness to technology). The analysis is based on questionnaire data collected from 683 households in Pakistan’s provincial capitals, including Lahore, Peshawar, Quetta, Gilgit, and Karachi. The proposed hypotheses are investigated using the state-of-the-art structural equation modeling approach. The empirical results reveal that social norms, perception of self-efficacy, and belief about solar PV benefits positively influence consumers’ WTA solar PV. On the contrary, the perceived risk and solar PV cost have negative effects. Notably, the openness to technology has an insignificant effect. This study can help government officials and policymakers explore cost-effective, risk-free technologies to lessen the environmental burden and make the country more sustainable. Based on research results, study limitations, as well as prospective research directions, are also addressed.

show abstract

Section: Structural Model Testingmentioning

confidence: 99%

Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior

et al. 2021

View full text Add to dashboard Cite

show abstract

“…Finally, the opinions of friends, family and other people that affect people’s behavior (subjective norms) influence behavior intentions, which supports H6 ( β = 0.236, t -values = 4.890, sig = 0.000). Alam et al (2021) and Zulu et al (2021) also indicated that if the customers find their “significant others” prefer solar NMS, they, too, will develop a positive attitude toward solar NMS. Figure 1 depicts the validated structural model showing the constructs, their relational flows and the beta values.…”

Section: Resultsmentioning

confidence: 99%

“…Moreover, individuals are influenced by the perception of others, and “subjective norms” positively affect behavioral intentions to adopt solar NMS. Thus, campaigns highlighting the adverse effects of conventional energy sources and the advantages of solar NMS can be organized (Zulu et al , 2021). Given the impact of PBC on behavioral intentions, the makers should supply additional knowledge, information and experience on how customers may readily get solar NMS.…”

Section: Discussionmentioning

confidence: 99%

“…The “theories of reasoned action” (TRA) and “planned behavior” (TPB) are two widely known frameworks to predict and comprehend behavior, and both postulated that human behavior is based on the coherent utilization of knowledge (Waris et al , 2022). Beliefs, attitudes and intentions drive individuals’ behavior, primarily determined by reasoned action (Zulu et al , 2021). TRA maintains that human conduct is volitional, with behavioral goals predicting behavior, while attitude and subjective norms predict behavioral intentions (Sun and Wang, 2020).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

Predicting customers’ intentions to adopt the solar net metering system in India

Kaur

2023

IJESM

View full text Add to dashboard Cite

Purpose The study aims to investigate the factors influencing customers’ behavioral intentions to adopt solar net metering systems (NMS) through environmental consciousness, perceived consumer effectiveness and government initiatives constructs along with “the theory of planned behavior” (TPB) constructs, namely, attitude, perceived behavioral control, behavioral intentions and subjective norms. Design/methodology/approach The data of 472 respondents were collected from 22 states of India using purposive sampling from January to May 2022. The study used international business machines corporation Statistical Package for Social Sciences software for descriptive analysis, and SmartPLS 3.5.5 software was used for structural equation modeling. The data were also checked for multicollinearity, common method bias, skewness and kurtosis using different tests. Findings The analysis revealed that environmental consciousness, perceived consumer effectiveness and government initiatives significantly influenced the attitude toward solar NMS. Furthermore, behavioral intentions were significantly impacted by three constructs of TPB, which signifies that environmentally conscious customers have a favorable attitude toward solar NMS adoption. Additionally, the role of government initiatives is essential in promoting solar NMS. Practical implications This study offers valuable insights for the government, solar product manufacturing companies and other stakeholders to increase the adoption of solar NMS. Originality/value This research explores the factors influencing the consumers’ adoption behavior regarding solar NMS; no dedicated study has tried to do so in the Indian context in the past. This study adds novel underpinnings to TPB, enabling better comprehension of solar NMS adoption.

show abstract

“…When someone believes that something is good, he/she will have the intention to pursue it. The theory of planned behavior is based on the assumption that someone's beliefs are influenced by the firm's climate and perceptions towards the firm behavior, considering that each worker is a member of the firm [30,31]. Previous experience as a member of the group may shape the person's intentional behavior.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Improving Knowledge-Sharing Intentions: A Study in Indonesian Service Industries

et al. 2022

View full text Add to dashboard Cite

Managers of service firms should improve the knowledge-sharing intentions among employees to obtain knowledge stored in them and use it to provide better services to customers. Across types of organizations, especially professional bureaucracies and operating adhocracies, one question is whether service firms can use the same information technology infrastructure strategy to improve workers’ knowledge-sharing intentions. To address this question, 347 respondents working in service industries participated in this study, and focus group discussions were conducted among representatives of those firms to produce better interpretations of statistical results. Findings suggest a weak but significant relationship between information technology infrastructure and knowledge-sharing intentions. While entering a new normal period after the COVID-19 pandemic, effective information technology infrastructures appear to represent a natural and ordinary facility. Despite operating in disparate organization types, managers in both professional bureaucracies and operating adhocracies should build trust and relationships with workers to increase knowledge-sharing intentions.

show abstract

Factors influencing households' intention to adopt solar energy solutions in Zambia: insights from the theory of planned behaviour

Cited by 17 publications

References 49 publications

Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior

Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior

Predicting customers’ intentions to adopt the solar net metering system in India

Improving Knowledge-Sharing Intentions: A Study in Indonesian Service Industries

Contact Info

Product

Resources

About