Factors Influencing New Media Subscription Based on Multigroup Analysis of IPTV and DCTV

Abstract

As the Internet Protocol TV (IPTV) service enters the broadcasting market, the competition intensifies. This paper explains the factors influencing new media subscription and their influential differences on IPTV and digital cable TV (DCTV). We use the information systems success model and gratification opportunity theory to develop our research model. We sample 621 people and collect their responses through web-based measuring software. Structural model analysis shows that the willingness to subscribe to a new broadcasting medium is influenced by three characteristics of the medium: media richness, interactivity, and video quality. Multigroup analysis reveals that motivation to use a medium partially differs between IPTV and DCTV. This research concludes that the IPTV service is not attractive enough to act as a substitute for the already existing DCTV. In addition, for the IPTV service to proliferate, its business model should be promoted with new and differentiated revenue structures and services. The managerial implications in this study help new media businesses set business goals and product functionality, and allocate resources for the continued diffusion of IPTV.

Analysis of Movie Genre Availability, Service Quality, and Movie Quality on Netflix User Satisfaction in Indonesia

“…The findings of this study are different from those of Kang et al (2014) who found that the availability of movie genres has an influence on satisfaction. This difference in findings is due to the fact that the respondents in the previous study were TV streaming, while the current research was video streaming.…”

“…The findings from this test indicate that service quality is proven to have a significant effect on satisfaction, meaning that the Netflix service that is considered quality by respondents determines the level of respondent's satisfaction. The findings of this study support the research results of Kang et al (2014) and Maichael (2018) also show the same findings, where service quality has an effect on satisfaction. Quality service means that the service provides comfort and convenience for consumers to be able to enjoy the movies that are offered by the provider.…”

“…Based on the above explanation in this conceptual framework, the following hypotheses and research framework is as follow: H1 = Availability of movie genre affects consumer satisfaction H2 = Service quality of the movie has an effect on customer satisfaction H3 = The quality of the movie has an effect on customer satisfaction Figure 1. Research framework (Source: Kang et al, 2014;Berman & Evans, 2006, p. 469;Jain & Madan, 2017;Dobrian et al, 2011;Vasic et al, 2019)…”

“…Efforts to increase Netflix customer satisfaction are worth doing, and to be able to improve it, it is worth identifying the variables that affect customer satisfaction on video streaming services, and according to the movie genre, service quality, and movie quality affecting Netflix user satisfaction, so that customers continue to subscribe to the Netflix video streaming service (Kang et al, 2014). Based on the research problem, the objectives of this study are to examine and analyze the effect of the availability of movie genres on the satisfaction of Netflix users in Indonesia, the effect of service quality on Netflix user satisfaction in Indonesia, and the effect of movie quality on Netflix user satisfaction in Indonesia.…”

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

“…The employees see the interactiveness of e-training system as providing cushioning effect on absence of face-to-face training as found in the traditional training methods they are used to. Also, the results have confirmed the influence of interactivity on perceived ease of use and perceived usefulness which is consistent with previous findings [ 80 , 81 ]. This implies that interactiveness of the e-training system is very likely to facilitate knowledge sharing among the trainees which can influence how they navigate and make use of the system in the easiest ways.…”