Factors Influencing Purchase Intention of Private Label Products: The Case of Smartphones

Coelho, Dany Costa; Meneses, Raquel; Moreira, Maria R. A.

doi:10.1007/978-3-642-36356-6_25

Cited by 17 publications

(16 citation statements)

References 31 publications

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“…First and foremost, researchers were interested in analyzing smartphone purchase behavior at macro level in different countries such as purchase behavior in Turkey (Karakaş & Öztürk, 2016), Australia (Roach, 2009), Bangladesh (Uddin et al, 2014), Malaysia (Shabrin et al, 2017) and other countries in the world. Moreover, they investigated the level of influence of different factors such as private level brands (Coelho et al, 2013), physical attributes (Uddin et al, 2014), economic inequalities (Potnis, 2016), brand image and product attributes (Ann et al, 2017) on consumer behavior. Purchase of smartphone is a complex decision which is influenced by technical (Bringula et al, 2018), social (Hooi Ting et al, 2011) and economic factors (for example price, monthly income (Bringula et al, 2018)).…”

Section: Consumer Behavior In the Smartphone Marketmentioning

confidence: 99%

Smart for development: Income level as the element of smartphone diffusion

Jamalova¹,

Constantinovits²

2020

10.5267/j.msl

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For understanding the place of income in smartphone diffusion, this paper aims to find out the dependence of smartphone market indicators on income level worldwide and in the developing economies. The strength of the relationship between above-mentioned variables identifies the speed of smartphone diffusion influenced by income. For current purposes, secondary data from 189 countries were analyzed by using Hierarchical Cluster Analysis and Chi-square analysis. The results confirmed that income level influences smartphone purchase and diffusion. However, the strength of the relationship between income and smartphone market indicators is diverse globally and in developing countries. In developing countries, the strength of the relationship is smaller in comparison with the overall results. It means that income level has weak moderating effect in smartphone diffusion, and it cannot be considered as a key indicator of smartphone diffusion in developing countries according to results of the analysis in 2016 and the arithmetic mean of 2013-2017 years.

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Section: Consumer Behavior In the Smartphone Marketmentioning

confidence: 99%

Smart for development: Income level as the element of smartphone diffusion

Jamalova¹,

Constantinovits²

2020

10.5267/j.msl

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“…Such strategies may even involve additional campaigns that may easily attract both low-and high-income potential consumers. Another suggestion of this study is the association between price of current smartphone and brand preference in parallel with recent studies (Coelho et al, 2013;Haverila, 2011;Osman, Sabudin, et al, 2011). Successful cost-efficient marketing strategies may be also proceeded in the future by not damaging brand or product image.…”

Section: Resultsmentioning

confidence: 60%

“…Lee, 2014) revealed that financial burden has an impact on college students' smartphone adoption. Cost-efficiency was found as a significant behavioral factor that may influence young consumers' mobile device use (Coelho, Meneses, & Moreira, 2013;Haverila, 2011;Osman, Talib, et al, 2011). On the contrary, Mohd Suki (2013a) put forward that Malaysian studentswere intended to purchase a smartphone though its price was relatively high to enhance their image.…”

Section: Literature Reviewmentioning

confidence: 99%

A study on factors influencing young consumers’ smartphone brand preference in Erzurum, Turkey

Çelik¹,

Eygü²,

Oktay³

2015

EJBE

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Young consumers are the most important users of advanced information and communication technologies among others. Particularly, since the gradually increasing smartphone use among young consumers is taken into consideration, an empirical evidence about their purchase behavior in terms of brand perception may contribute to the existing marketing literature. For this purpose, the main objective of this paper is to determine factors that may possibly contribute to young consumers' smartphone brand preference in a developing country with a particular emphasis on undergraduate students in Turkey. A written-questionnaire is conducted among 1,135 undergraduate students at a well-established university in Turkey. The dependent variable of this study is smartphone brand with a four-category. The data are analyzed using a multinomial logit model due to the unordered nature of the dependent variable. Estimation results suggest monthly individual income and smartphone use in years have an increasing and decreasing impact on the use of a specific brand, respectively. Results also reveal that monthly household income, price of current smartphone, product design, product weight, and after purchase services have both increasing and decreasing influence regarding a specific brand preference. The outcome of this relatively comprehensive study may provide a successful guidance for future marketing strategies and policies.

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“…Ramya & Sa Mohamed (2016) identify several forces that influence the buying be-haviour: internal or psychological factors, social factors, cultural factors, economic factors and personal factors. Coelho et al (2013) declare that the issue of private label products is a matter of individual decision-making. Brands have a different meaning for each consumer, which helps develop the purchasing trends.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Consumer Perception of Private Label Products: An Empirical Research

Valášková¹,

Klieštiková²,

Křižanová³

2018

JOC

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This article analyzes the attitudes of consumers towards the purchase of private label products, considering their needs and requirements, the type of purchased product, reasons for the purchase, as well as demographic characteristics of the respondents. The main aim of the research is to determine the factors and variables that significantly influence and shape the consumer's perception and attitude towards the purchase of private label products. The perception of private label products by Slovak consumers was studied empirically, focused on three hypotheses: (1) if the type of purchased product affects the consumer's attitude towards private label products; (2) if the consumer's attitude is influenced by the reasons for the purchase; and (3) if the attitudes of consumers to private label products are determined by demographic determinants. The study of consumer preferences is of great importance in the context of the competitive ability of branding. The greatest contribution of the study is the determination of which types of private label products are purchased by consumers, considering their family status, and that the consumers' perceptions of private label products are determined by the consumer's age, income and family status, as well as by the reasons for their purchase. The research results can be used in the retail trade when planning strategies for private label products, focusing on the specific requirements and needs of individual consumer groups, accepting their demographic differences.

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Factors Influencing Purchase Intention of Private Label Products: The Case of Smartphones

Cited by 17 publications

References 31 publications

Smart for development: Income level as the element of smartphone diffusion

Smart for development: Income level as the element of smartphone diffusion

A study on factors influencing young consumers’ smartphone brand preference in Erzurum, Turkey

Consumer Perception of Private Label Products: An Empirical Research

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