Factors Influencing The Internationalization Of Small And Medium Size Enterprises

Rutihinda, Cranmer

doi:10.19030/iber.v7i12.3312

Cited by 12 publications

(8 citation statements)

References 19 publications

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“…Motivation and training provided to human resources to work in diverse environments stands out in China (Winch, 2008). To achieve international success, contractors must consider variables such as the motivation and experience of the manager (Khang & Moe, 2008); in the same way, Rutihinda (2008) underlined the influence of previous work and learning experiences of the managers in their orientation towards internationalization. Finally, commercial contacts of the managers made in previous jobs will enable them to obtain new contracts (Abdul-Aziz et al, 2013).…”

Section: Competence and Managerial Abilitymentioning

confidence: 99%

Competitive Advantages and Barriers in International Construction: An Origin-Host Market Approach

Lozano-Torró

García-Segura

Montalbán-Domingo

et al. 2020

Journal of Civil Engineering and Management

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The growing importance of international construction activity forces companies to find out what competitive advantages to provide and barriers to overcome to achieve success, considering the particular characteristics of their origin and destination countries. Seventy six articles regarding success in the international construction market in the period 2008–2017 are reviewed to identify the barriers and the competitive advantages that most affect the international success of contractors. The Chi-Square (χ²) statistical test is used to verify the influence of the origin and destination countries on these variables. The literature identifies the provision of trained human resources as the most important competitive advantage and cultural differences and political risks as the main barriers. The Chi-Square (χ²) test indicates a dependency relationship between the origin country and the competitive advantage “managerial ability” to achieve international success, and between the external barriers “link between countries”, “political environment” and “economic environment” with the target market. Results of this paper provide valuable information for any construction company seeking international success.

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Section: Competence and Managerial Abilitymentioning

confidence: 99%

Competitive Advantages and Barriers in International Construction: An Origin-Host Market Approach

Lozano-Torró

García-Segura

Montalbán-Domingo

et al. 2020

Journal of Civil Engineering and Management

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“…• Rivalry position compares the company's product with other companies' products by creating an element of competition (Rutihinda, 2008). …”

Section: Product Brandingmentioning

confidence: 99%

Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry

Okafor¹,

George²

2016

IJMS

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Product Branding is the process of inculcating unique values to a product in order to differentiate it from competing products. Components that differentiate products include: Name, Logo, Intellect, Culture and Values. This paper examines some western theorised Product Branding components and presents the understanding of these components from a Nigerian perspective. Social theory was used for the review of literature on Product Branding components, and in exploring the components' systemic relationships that promised values to stakeholders. Content Analysis was employed in examining the theories of Branding and the extent to which it could be applied in the Nigerian Milk industry. This study reveals that a brand's success largely depends on the extent of artistic selection of Product Branding components and the extent to which those components' interaction produces values for stakeholders. The study concludes that Brand Name, Brand Logo, Brand Intellect, and Brand Culture are components that exude values to milk brands in Nigeria.Keywords: product branding, brand name, brand logo, brand intellect, brand culture, brand value, and milk in Nigeria.

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“…However, the potential markets that may be reached from home are rising rapidly, particularly, for firms that export from inception (Phillips, 2002). The internationalisation of small business operations in particular is increasing, driven by globalisation, changes in domestic market conditions, owner characteristics and networks (Rutihinda, 2008). Therefore, for self-employed individuals Phillips (2002 p. 47) suggests that the home is the new model of a business incubator -in which myriad entrepreneurs begin and remain at home‖ and while claims that businesses in commercial premises may shift to home-based premises in order to reduce costs have not materialised, it is unequivocal that HBBs are continuing to grow in number and economic significance.…”

Section: Changing Landscape Of Hbb and Small Business Growthmentioning

confidence: 99%

Growth And Expansion Of Women-Owned Home-Based Business

Breen

Karanasios

2010

IBER

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Home-based business (HBB) growth and expansion has been approached from the perspective of the increase in numbers of HBBs and the economic multiplier effect. However, little is known concerning the actual growth and expansion of the individual HBBs in terms of increase in turnover and sales, number of employees, increase in products and services, return on investment and market share. This is particularly true when narrowed to a specific demographic group, such as women-owned HBBs. This paper explores the growth aspirations and actual growth experiences of women-owned HBBs, as well as the factors both influencing growth and retarding growth amongst women-owned HBBs in Victoria, Australia. We found that over half of female owned HBBs have experienced growth and almost three quarters aspire for future growth. A factor analysis and subsequent correlation and one-way Anova revealed the significant factors associated with growth and retarding growth. We found that prudent business management and external factors in the form of government support and securing a major contract are important factors contributing to growth. Concerning future growth the most important factors were business management and market opportunities such as achieving exports and conducting business over the Internet. HBBs that planned to grow also placed more importance on the barriers to growth. The paper expands knowledge in the domain of women-owned HBBs and challenges the view of women-owned HBBs as less formal organisations with an indifferent attitude towards growth.

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Factors Influencing The Internationalization Of Small And Medium Size Enterprises

Cited by 12 publications

References 19 publications

Competitive Advantages and Barriers in International Construction: An Origin-Host Market Approach

Competitive Advantages and Barriers in International Construction: An Origin-Host Market Approach

Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry

Growth And Expansion Of Women-Owned Home-Based Business

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