Factors Influencing the Purchase Decision of Fast Moving Consumer Goods in the Rural Areas of Bangladesh: Evidence from Khulna District

Karmoker, Kajol; Haque, Md. Enamul

doi:10.35649/kubr.2016.11.12.5

Cited by 4 publications

(4 citation statements)

References 3 publications

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“…Henceforth, the Registrar of Joint Stock of Companies and Firms (RJSC) has listed 59 FMCG companies in Bangladesh in their database. In this discussion (Karmoker et al, 2016) assert some of the famous Multinational FMCG companies like Johnson & Johnson, Unilever, Coca-Cola, Procter & Gamble, and they also mentioned some multinationals which are successfully operating in Bangladesh as PepsiCo, ACME, Sunsilk, Coca-Cola, Close-up, Fair & Lovely and many more. Additionally, Ullah and Prince (2012) denote some national FMCG brands as ACI, Pran, Akij Group, Dhaka Tobacco, and Keya cosmetics.…”

Section: Fast-moving Consumer Goods (Fmcg)mentioning

confidence: 96%

The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources

Shanjabin

Oyshi

2021

IJFAM

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Purpose: This study focused on a comparative analysis of the FMCG enterprises' vision, mission, and core values focusing on strategic human resources. Research methodology: This study is qualitative, and altogether twenty-three FMCG company's websites have been used for analyzing the company's mission, vision, and core values. Results: Among the twenty-three companies, only seven (Bombay Sweets and Co. Ltd., Arla, Akij Group, Ispahani Foods Limited, Golden Harvest Agro Industries Limited, Walton Group, and City Group) have no focus on strategic human resources in their mission, vision and core values. Sixteen companies have a concern about strategic human resources in vision, mission, and core values. Limitations: This study only includes results from the FMCG of Bangladesh rather than including other industries like telecommunication, MNCs, and other areas. Again, this study is limited by including only a few FMCGs. Contribution: This study results contribute to strategic human focus in the vision, mission, and core values of FMCG enterprises of Bangladesh through a comparative analysis also emphasizes strategic human focus in the employees' development.

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Section: Fast-moving Consumer Goods (Fmcg)mentioning

confidence: 96%

The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources

Shanjabin

Oyshi

2021

IJFAM

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“…Nonetheless, consumer behavior being the independent variables that largely determines sales, is ever elusive to understand and for a rural retailer it should not be an exception. [34], [35] .…”

Section: Consumer Behavior; Exogenous Factors For Rural Retailermentioning

confidence: 99%

A Study on Rural Retailer and Consumer Decision Making - A Literature Review

Nuzhat

Habib

2023

IJSCM

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The aim of this study is to explore the role of rural retailers and examine how they influence rural consumer’s purchase behaviour. Also, how as a part of unorganized retailing, the rural retailer represents his unique characteristics was investigated. The parameters of their merchandising, their advantages of social capital, vulnerability and drawbacks of rural retailer’s remoteness was revisited too. This article took a consolidative literature review method where secondary information and data were collected. Numerous journals, research article, publications written on rural retailers were collected, analysed and evaluated. Renowned database and search engines like Google scholar, Elsevier, Emerald, and JSTOR were reviewed for collecting relevant journal articles and research papers. This study later presented a synthesized discussion on how as a vital link of the urban to rural supply chain, rural retailers act as a ‘lifeline’ of daily necessities. The realities that contributes to their success and failures are discussed as well. Subsequently, as the rural retailers have a very important role to play in the developing economy, the unmistakable need of further, in-depth research on them became very evident.

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“…Literature so far has focused primarily on the analysis of the overall and partial images of offerors, as well as on the image of an offeror's products [41,42]. Perception of an offeror has been mainly analyzed as a determinant of purchase behavior [43][44][45][46] or as a determinant of attitudes towards products [47][48][49]. The perception of an offeror as an entity that listens to purchasers' opinions and takes advantage of their willingness to cooperate, and the significance of this perception, has not been examined.…”

Section: The Perception Of Offerors By Final Purchasersmentioning

confidence: 99%

Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers

Baruk

2021

Energies

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The aim of this article was to identify the role of good mutual relationships with offerors for final purchasers, as well as define the meaning of the perception of offerors in the scope of listening to purchasers’ opinions and profiting from purchasers’ readiness to cooperate for the specificities of the prosumeric activity. A deep analysis of the world literature was used to prepare the theoretical part of this paper. The results of this analysis confirm the existing cognitive gap and research gap regarding mentioned aspects, including energy market. Empirical studies were conducted to reduce identified gaps. The survey method was used to collect primary data. The collected data were subjected to quantitative analysis, during which statistical analysis methods and tests were applied (Pearson chi-square independence test, V-Cramer factor analysis, Kruskal–Wallis test (KW), and exploratory factor analysis). The results of the statistical analysis and testing allowed the three research hypotheses formulated to be checked. Between the significance of good relationships with offerors and their perception, a statistically significant dependence was identified for all groups of offerors. The perception of offerors was a feature differentiating respondents’ opinions about the significance of good relationships with offerors for the two following groups: producers and traders. Additionally, the perception of offerors was a feature differentiating forms of prosumeric activity of respondents only for three interpurchase behaviors. The results obtained have a visible cognitive and applicability value. They contribute to the theory of marketing, as well as possibly facilitating the formation of good mutual relationships between offerors (including offerors of energy) and final purchasers as key partners cooperating with offerors in the marketing process. The approach presented in this paper has not been studied and analyzed so far, either in theoretical or in practical terms. This fact confirms its originality and value.

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Factors Influencing the Purchase Decision of Fast Moving Consumer Goods in the Rural Areas of Bangladesh: Evidence from Khulna District

Cited by 4 publications

References 3 publications

The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources

The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources

A Study on Rural Retailer and Consumer Decision Making - A Literature Review

Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers

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