The study was conducted with an objective of measuring the effects of green human resource management (green HRM) practices on employee on-the-job and off-the-job green behavior within the context of garments industry in Bangladesh. Moreover, the study tested the moderating effects of employee environmental knowledge on the relationship between green HRM practices and employee on-the-job and off–the-job green behavior. A self-administered questionnaire survey was conducted in order to collect data from the participants. Two hundred and seventy employees working at the managerial level of garments factories in Bangladesh participated in the survey. Moderated regression analysis was employed to test the proposed research model. The study findings revealed that green HRM practices positively and significantly influenced employee on-the-job and off-the-job green behavior. This findings suggest that employee green behavior displayed both inside and outside the organization stem from the learnings and experiences inside the organization. Employee environmental knowledge was also found to moderate the effects of green HRM practices on employee on-the-job and off-the-job green behavior indicating that green HRM effects are stronger in case of environmentally concerned employees. The study findings provide HR professionals and policy makers with the guidance regarding the promotion of employee green behavior for improving environmental performance.

Purpose: This paper aims to identify the factors that influence the FMCGs purchase decision in the rural areas of Bangladesh. In addition the study measures the impact of each factor on FMCGs purchase decision. Design/Methodology/Approach: The study sample consisted of 150 rural consumers selected based on convenient sampling method. Data was collected using self administered questionnaire via personal visit to the consumers. Factor analysis was applied to identify the factors and later multiple regression analysis was done to measure the impact of each factor on FMCGs purchase decision. Findings: Factor analysis revealed that 24 variables loaded on 9 factors. Among 9 factors Retailers Recommendations, Sales Promotion, Product Attribute, Life Style and Product Quality were found statistically significant in explaining 58.1% variation in the FMCGs purchase decision in rural areas of Bangladesh. Practical Implications: The study findings bring some suggestions for the marketers who want to develop product and execute marketing plan for rural consumers. Originality/Value: This study contributes to the body of empirical research on rural consumers because scholars of FMCG products regularly explore the urban consumer behaviors whereas the rural consumer behaviors are understudied.

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This study aimed at investigating the relationship between green human resource management (Green HRM) practices and employee green behavior (EGB) within the context of hospitality industry, Khulna city, Bangladesh. Data collected through a self-administered questionnaire from 130 hotel employees of Khulna city were analyzed by employing correlation and multiple regression analysis. The study results showed that there was a positive association between green focused HRM functions and EGB. It was further confirmed that Green Training & Development, Green Performance Appraisal and Green Compensation& Rewards had significant contribution in explaining the green behavior of the hotel employees.

The Sundarbans, the single largest mangrove forest of the world is one of the prime tourism destinations of Bangladesh. Due to lack of awareness and proper planning, tourism is causing severe threat to the ecosystem of the Sundarbans. It is therefore utmost important to ensure that the natural environment of the Sundarbans doesn't deteriorate further. Promoting green tourism may be a viable way to achieve it. This study was designed to identify the ways to promote green (environment-friendly) behavior among the stakeholders, especially the tourists – traveling into the Sundarbans. A convenience sampling technique was used in the study that included both domestic and foreign tourists. A structured questionnaire was developed that incorporated 30 Likert-scale questions based on four variables, namely 'awareness program', 'incentive programs', 'interpretation' and 'government interventions'. The four variables and their corresponding items were developed in the light of extant literature and adopted based on the socio-cultural atmosphere of Bangladesh. The survey was conducted from October 2019 to February 2020 and 320 valid responses were obtained. Multiple regression analysis was employed to test the proposed research model. The result shows that out of four independent variables, government intervention and incentive programs are significantly influential factors in achieving the green behavior of the tourists. The study findings are aligned with the previous studies. The findings will provide guidelines to the tourism service providers, destination hosts, local communities, government bodies and policy makers in achieving green behavior of the tourists that in turn will yield sustainable tourism in the Sundarbans.