Factors influencing the use of social media by academic librarians in Zimbabwe: a UTAUT model analysis

Chiparausha, Blessing; Onyancha, Omwoyo Bosire; Ezema, Ifeanyi J.

doi:10.1108/gkmc-09-2021-0151

Cited by 7 publications

(3 citation statements)

References 31 publications

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“…This was facilitated by the presence of infrastructure and supportive services. According to [32], the use of social media enables learners to quickly accomplish tasks thus enhancing job productivity and effectiveness. They also find it easy to use social media tools and, as such, deploy the applications in the library's routine activities.…”

Section: Binary Logistic Regression Analysis Results On Factors Influ...mentioning

confidence: 99%

Factors Influencing the Use of Social Media to Access Market Information among Small-Scale Chicken Farmers in Arusha City, Tanzania

Almasi,

Shausi,

Athman

et al. 2023

EJFOOD

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The study determined the level of use and factors influencing the use of social media to access market information among Small-Scale Chicken Farmers (SSCFs) in Arusha City. Data were collected from 260 SSCFs between June and August 2022 through interviews with key informants and a questionnaire. The data were descriptively analyzed to determine the level of use of social media. In addition, a binary logistic regression model was used to determine the factors influencing the use of social media in accessing market information. The study found that SSCFs had a high level of use (more than 16 times monthly) of WhatsApp as compared to Facebook, Instagram, and YouTube (all at less than 16 times monthly). Furthermore, the study identified the following factors as influencing the SSCFs use of social media to access market information: the perceived usefulness, extrinsic motivation, job-fit, attitude, relative advantage and outcome expectations, perceived ease of use, and complexity. Others include social factors and innovative image, perceived behavioural control, facilitating conditions and compatibility, and ownership of smartphone. The study revealed that perceived usefulness, extrinsic motivation, job-fit, attitude, relative advantage and outcome expectations, perceived ease of use and complexity, social factors, innovative image, and ownership of smartphone have a positive influence on the use of social media among SSCFs. Conversely, perceived behavioural control, facilitating conditions, and compatibility have a negative influence on the use of social media among SSCFs to access market information in the study area. The study recommends that the government should create a supportive environment to ensure that factors that have a positive influence on the use of social media platforms to access market information among SSCFs are maintained. Moreover, facilitating conditions, as factors with negative influence on the use of social media to access market information, need to be improved to enable SSCFs to use social media.

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Section: Binary Logistic Regression Analysis Results On Factors Influ...mentioning

confidence: 99%

Factors Influencing the Use of Social Media to Access Market Information among Small-Scale Chicken Farmers in Arusha City, Tanzania

Almasi,

Shausi,

Athman

et al. 2023

EJFOOD

View full text Add to dashboard Cite

show abstract

“…Meanwhile, perceived easy to use is the level of individual perception of how easy technology can be used. If individuals feel that the technology is easy to use, then they are more likely to accept and use the technology [21,22].…”

Section: Unified Theory Of Acceptance and Use Of Technology (Utaut)mentioning

confidence: 99%

The Effect of Performance Expectancy, Facilitating Condition, Effort Expectancy, and Perceived Easy to Use on Intention to using Media Support Learning Based On Unified Theory of Acceptance and Use of Technology (UTAUT)

Rumangkit,

Surjandy,

Billman

2023

E3S Web Conf.

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The purpose of this study was to explore performance expectancy, facilitating conditions, effort expectancy, and perceived ease to use on the intention of using learning support media. Furthermore, it examined the intention to use learning support media on the commitment to use it. The quantitative method approach was used as a basis for conducting this research. The data source used is primary data, namely questionnaires. The distribution of questionnaires is carried out online through Google Forms. The respondents in the study were 100 respondents with a sampling technique using purposive sampling. Respondents were students who had used learning support media, such as Canva, Kahoot, Zoom, Google Meet, and others. The data analysis tool used SmartPLS. The result of this study stated that performance expectancy, facilitating conditions, effort expectancy, and perceived ease to use had a positive and significant effect on the intention to use learning support media. Moreover, the intention to use learning support media had a positive and significant effect on the commitment to use media support learning.

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“…As Erikson (Eriksson, 2018) says, social media has appeared to be an effective tool for risk and crisis communication in disaster, emergency situation. Social media also enable libraries to provide user-centric innovative services (Chiparausha, Onyancha, & Ezema, 2022). Social media also is potential tool to build effective relationship with customers as implemented in business sector (Chuang, 2019).…”

Section: Introductionmentioning

confidence: 99%

Reaching Users Through Social Media: A Case Study on the Use of Instagram by Islamic Higher Education Libraries in Indonesia

MARWIYAH,

ZAIN

2023

ULNSD

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Objective. This research aims to identify the use of social media by Indonesian Islamic Higher Education Libraries to communicate with their users through their regular postings on Instagram and the users’ responses to them. Methods. This research applies quantitative methods to uncover data concerning the number of Instagram posts made by State Islamic University (UIN) libraries and the users’ responses (i.e. like, comment, share, and save), and then analyzes them using a qualitative approach to identify the users’ responses. Results. UIN libraries reach users by posting information related to libraries on Instagram that can be classified into eight types of posts; greetings, announcements, library promotions, book donations, quotes, and others. The number of responses to these types of posts varies from each library but posting information related to library services will invite most responses from library users. The library of UIN Sunan Kalijaga Yogyakarta is the most active library in posting information on Instagram. Conclusion. Instagram is a good medium to reach library users in UIN libraries. However, the availability of policies regarding the use of Instagram in the library is needed since it influences the number of posts on Instagram. Timing (i.e. when is the best time to make an Instagram post?) is also important since it makes a post get more responses.

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Factors influencing the use of social media by academic librarians in Zimbabwe: a UTAUT model analysis

Cited by 7 publications

References 31 publications

Factors Influencing the Use of Social Media to Access Market Information among Small-Scale Chicken Farmers in Arusha City, Tanzania

Factors Influencing the Use of Social Media to Access Market Information among Small-Scale Chicken Farmers in Arusha City, Tanzania

The Effect of Performance Expectancy, Facilitating Condition, Effort Expectancy, and Perceived Easy to Use on Intention to using Media Support Learning Based On Unified Theory of Acceptance and Use of Technology (UTAUT)

Reaching Users Through Social Media: A Case Study on the Use of Instagram by Islamic Higher Education Libraries in Indonesia

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