Factors that affect the demand for potato products in the United States

Guenthner, Joseph F.; Levi, Annette E.; Lin, Biing‐Hwan

doi:10.1007/bf02853710

Cited by 12 publications

(5 citation statements)

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“…The perceptions of potato as being inconvenient, time-consuming and requiring additional work in the kitchen are well in line with those reported in previous research (i.e. Jones and Ward, 1989;McCracken and Marotz, 1989;Guenthner et al, 1991;Richards et al, 1997), and may be a major explanation for the declining use of fresh potato. In particular, these perceptions appear to be strong among younger groups of consumers, and may also explain why the younger groups found fresh potatoes to have low durability, as a lower frequency of preparing potatoes probably leads to longer storage of the potatoes at home.…”

Section: Discussionsupporting

confidence: 89%

“…As regards the changes in fresh potato consumption, explanatory factors mentioned are increased consumer demand for convenience foods ( Jones and Ward, 1989;McCracken and Marotz, 1989;Guenthner et al, 1991;Faerne, 1992;Richards et al, 1997;Riley, 2010) and concerns about health and nutrition (McCracken and Marotz, 1989;Richards et al, 1997;Monteleone et al, 1998;Stubenitsky and Mela, 2000;Riley, 2010;Supakornchuwong and Suwannaporn, 2012). However, in the case of health, positive attitudes towards potato as a healthy food may also increase consumption (Stubenitsky and Mela, 2000;Jemison et al, 2008).…”

mentioning

confidence: 99%

“…However, in the case of health, positive attitudes towards potato as a healthy food may also increase consumption (Stubenitsky and Mela, 2000;Jemison et al, 2008). Other suggested factors with a negative impact on consumption of fresh potato are increasing income ( Jones and Ward, 1989;Guenthner et al, 1991;Wandel et al, 2001), changing work force structure and increasing overtime hours ( Jones and Ward, 1989;Guenthner et al, 1991), and a new market for eating food away from home ( Jones and Ward, 1989;Guenthner et al, 1991;Richards et al, 1997). Wandel et al (2001) showed that young people living alone tended not to eat boiled potatoes, but that consumption increased with relationships and with children in the household, indicating that stage of life has an impact on consumption behaviour.…”

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confidence: 99%

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Changing consumer intake of potato, a focus group study

Fernqvist

Spendrup

Ekelund

2015

British Food Journal

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Purpose – While potato consumption in Europe and North America declines, other carbohydrate sources increase. The purpose of this paper is to explore factors affecting consumers’ changing consumption behaviour as regards fresh potato. Design/methodology/approach – Six semi-structured focus group interviews were conducted. Thematic analysis was made by means of a theory-driven approach. Findings – Seven categories of factors affecting consumer choice of fresh potato were found and discussed: first, convenience and preparation-related factors; second, health; third, information and packaging; fourth, sensory appeal; fifth, monetary considerations; sixth, familiarity and habit; and seventh, sustainability and ethics. Convenience appears to be the strongest explanation to changing food behaviour. Research limitations/implications – The research contributes to present knowledge regarding food choice and consumers’ carbohydrate intake. Findings of previous research is both validated and questioned. Methodological limitations are discussed, suggesting complementary quantitative approaches to the findings based on qualitative research. Practical implications – The findings add to knowledge of consumer behaviour and food choice. The findings may suggest focus areas in strategic marketing research, facilitating strategic decisions in response to falling consumption of fresh potatoes due to changing consumer attitudes and behaviour. Originality/value – By using a theory-driven approach in a thematic analysis, a broad set of interview data from six focus group interviews has been summarised and categorised. The methodology shows an effective way to treat a large amount of qualitative data and condense it to straightforward themes.

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Section: Discussionsupporting

confidence: 89%

mentioning

confidence: 99%

mentioning

confidence: 99%

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Changing consumer intake of potato, a focus group study

Fernqvist

Spendrup

Ekelund

2015

British Food Journal

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“…This value represents higher price sensitivity than the value reported for conventional fresh potatoes (Guenthner et al 1991), in which a 1% price increase causes only a 0.14% consumption decrease. The difference in price sensitivity may be due to higher prices for the organic product.…”

Section: Price and Income Sensitivitymentioning

confidence: 62%

“…Rimal et al (2006) measured perceived risks and benefits of agro-biotechnology on organic food consumption. Guenthner et al (1991) measured the impact of advertising and microwave ovens on demand for potato products.…”

Section: Methodsmentioning

confidence: 99%

An Analysis of Organic Potato Demand in the U.S.

et al. 2010

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Organic food sales have been increasing rapidly. Changing consumer tastes and preferences provide market opportunities for organically-grown food products, including potatoes. We developed a model to determine the factors that influence U.S. demand for fresh organic potatoes. The model's explanatory variables include organic potato price, consumer income, rice price, organic carrot price, red and Yukon Gold potato price, chicken price, the number of Whole Food stores, average Body Mass Index, the organic penetration rate and regional dummy variables. We found organic potato demand to be more sensitive than conventional potato demand to changes in price and consumer income. The New England region had the highest preferences for organic potatoes. We forecasted a 19% annual growth rate in U.S. per capita organic potato consumption to 2013.Resumen Las ventas de comida orgánica han estado aumentando rápidamente. Los cambios en gustos y preferencias de los consumidores proveen de oportunidades de mercado para productos alimenticios cultivados orgánica-mente, incluyendo a las papas. Nosotros desarrollamos un modelo para determinar los factores que influencian la demanda en los E.U. para papas orgánicas frescas. Las variables explicativas del modelo incluyen el precio de la papa orgánica, el ingreso del consumidor, precios del arroz, de zanahoria orgánica, de papa roja y Yukon Gold, de pollo, el número de tiendas de mayoreo de alimentos, el promedio del índice de masa corporal, el nivel de penetración de lo orgánico, y las variables regionales del modelo. Encontramos que la demanda de papa orgánica es más sensible que la demanda de papa convencional a los cambios en precio y al ingreso del consumidor. La región de Nueva Inglaterra tuvo las preferencias más altas para papas orgánicas. Pronosticamos un nivel de crecimiento anual de 19% de consumo de papa orgánica per cápita para el 2013 en E.U.

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