Factors that Influence One’s Choice for Viewing Public Television in South Africa

Shobiye, Toyin Esther; Naidoo, Gedala Mulliah; Rugbeer, Hemduth

doi:10.29086/2519-5476/2018/v25n1a16

Cited by 5 publications

(4 citation statements)

References 4 publications

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“…Another study carried out in Africa is one by Jesse (2006), which was carried out in South Africa with focus on poor quality of local television contents. Another one was carried out by Shobiye et al (2018) who focused on "factors that influence one's choices in viewing public television in South Africa. These studies' findings on the compromised quality of TV programmes have been echoed by studies conducted in Kenya by Nyambane and Maende (2016) and in Uganda by Lugalambi et al (2010).…”

Section: The Empirical Studies About Quality Of Television Programmesmentioning

confidence: 99%

Predictors of Television Programmes Quality in Tanzania: Analysis of Stakeholders’ Perspectives

Eliah

2022

udslj

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There have been complaints over the quality of television programmes in Tanzania from various groups including; professionals, viewers, television programme sponsors and media authorities. Recognizing the role played by the availability of diverse programme quality perspectives on the amount such compliments, this study sought to establish an understanding on how stakeholders view quality in TV programmes. The study triangulated quantitative and qualitative methods in order to establish a better understanding. The study involved a total of 70 respondents that included; television programmes producers, television programmes viewers, programme sponsors, television programmes managers, and telecom/electronics engineers/technicians. The study has used questionnaire and interviews to collect data from these respondents. Based on the data collected, the study has found that the term “quality” in the context of television production is “erratic” due to the absence of specific standards for measuring it save for different perspectives of professionalism, viewers, business/sponsorships, editorial polices, creativity and cultural orientations. In order to sustain quality control, the study recommends among other things, the establishment of quality control boards or quality assurance unit by the government to spearheading standards in television production and bridge professionalism.

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Section: The Empirical Studies About Quality Of Television Programmesmentioning

confidence: 99%

Predictors of Television Programmes Quality in Tanzania: Analysis of Stakeholders’ Perspectives

Eliah

2022

udslj

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“…The uses and gratification (U&G) theory establishes the influences of consumers' television consumption habits and aids in studying, predicting, and understanding how TV consumption can evolve. Moreover, the U&G helps explain audience reception, engagement, and how new media is used in society (Shobiye, Naidoo, & Rugbeer, 2018). Pittman and Sheehan (2015) state that consumers' choice of media to use and choice of content to consume is based on their objective to satisfy.…”

Section: The Uses and Gratification Theorymentioning

confidence: 99%

Over-the-Top Television Services and Changes in Consumer Viewing Patterns in South Africa

Khan

Nokuphiwa

2021

Management Dynamics in the Knowledge Economy

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A significant change in consumer viewing habits has taken place globally with the introduction and growth of over-the-top television services (OTT TV). In the absence of scientific evidence on television consumer behavior viewership changes, this paper’s objective was to ascertain the television viewing patterns, given the rise of OTT TV services in South Africa. The study adopted a quantitative research approach using a convenience sampling method. Online survey questionnaires were distributed on reputable social media networks and collected 391 responses. The study results suggest changes to TV consumption, in that more TV consumers are binge-watching and streaming content online. Furthermore, more than five hours a day are spent online consuming TV content, especially by male respondents. The sharing of OTT TV logon credentials with family and friends is prevalent across all demographic groups. The fundamental aspect of this paper is that it illuminates the rivalry between the Pay-Tv operators and OTT TV service providers while aiding the Independent Communications Authority of South Africa (ICASA) to regulate the market.

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“…The uses and gratifications theory states that people are affected differently by the same media content, based on their ideas and what they want to do with the media [38]. Additionally, it implies that the consumer's choice and selection of media depend on individual personalities, values, background, race, and gender [37,39].…”

Section: The Uses and Gratifications Theorymentioning

confidence: 99%

“…The need for information, convenience utility, entertainment, and social connection interaction informs gratification sought from media consumption [39,40].…”

Section: The Uses and Gratifications Theorymentioning

confidence: 99%

The Impact of Over-the-Top Television Services on Pay-Television Subscription Services in South Africa

Udoakpan

Tengeh

2020

Journal of Open Innovation: Technology, Market, and Complexity

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Globally, developments and innovations in television technology, including the launch and growth of over-the-top television services (OTT TV), have affected traditional pay-TV operators’ ability to grow a subscriber base and retain existing customers. Despite attempts made by the Independent Communications Authority of South Africa (ICASA) to ascertain the impact of the OTT TV on pay-TV services, the results have remained inconclusive. In the absence of a comprehensive assessment and credible evidence, this paper sought to ascertain the impact that OTT TV services have on traditional pay-TV services in South Africa. A quantitative research method was adopted using a non-probability sampling technique for data collection. A total of 391 responses were collected utilising an online survey questionnaire and analysed using descriptive statistics on IBM® SPSS® version 26. The main findings of the study showed that OTT TV services are a complementary service to pay-TV services as opposed to a substitute. Low-income earners are using free/paid mobile applications to consume TV content, and for those who have neither OTT TV nor pay-TV services, free-to-air services are the preferred platform for TV consumption. This study benefits all stakeholders in digital media and business strategy, as well as marketing students.

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Factors that Influence One’s Choice for Viewing Public Television in South Africa

Cited by 5 publications

References 4 publications

Predictors of Television Programmes Quality in Tanzania: Analysis of Stakeholders’ Perspectives

Predictors of Television Programmes Quality in Tanzania: Analysis of Stakeholders’ Perspectives

Over-the-Top Television Services and Changes in Consumer Viewing Patterns in South Africa

The Impact of Over-the-Top Television Services on Pay-Television Subscription Services in South Africa

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