“…Empirical evidence shows that intentional obfuscation does occur (Célérier & Vallée, 2013;Ellison & Ellison, 2009;Hossain & Morgan, 2007;McDonald & Wren, 2013;Muir, Seim, & Vitorino, 2013;Wenzel, 2013;Woodward & Hall, 2010). Books, reviews, and policy papers explore how firms manipulate and deceive consumers who "search too little, become confused comparing prices" and fail to switch from their default options (Akerlof & Shiller, 2015;Beales, Craswell, & Salop, 1981;Garrod, Hviid, Loomes, & Price, 2009;Grubb, 2015;Spiegler, 2015). Indeed, "the common use of tariff proliferation (...) is collusive in nature" according to Siciliani (2014).…”