The uniaxial tensile mechanical properties of PVC foam considering the effects of strain rate ([Formula: see text]) and anisotropy ([Formula: see text]) have been investigated by quasi-static and dynamic (Split Hopkinson Tensile Bar, SHTB) tests. Combined high-speed camera system and Digital Image Correlation (DIC) technique, the real-time surface strain field of the specimen during the whole tensile process was obtained. On this basis, the macroscopic response and failure mode of PVC foam were investigated. The failure mechanism of PVC foam under tensile loading was revealed through Scanning Electron Microscope (SEM) images on fracture cross-section of loaded specimen. Finally, based on experimental data, a prediction equation on tensile strength of PVC foam considering the effects of strain rate and loading angle (anisotropy) is proposed. Furthermore, a nonlinear constitutive model is developed to describe the uniaxial tensile mechanical properties of PVC foam.