Fair to the cow or fair to the farmer? The preferences of conventional milk buyers for ethical attributes of milk

Markova‐Nenova, Nonka; Wätzold, Frank

doi:10.1016/j.landusepol.2018.07.045

Cited by 23 publications

(11 citation statements)

References 29 publications

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“…Rejman et al [39] found that only a low percentage of respondents indicated that sustainable consumption is connected with nutrition (which has possibly less impact on the environment); the desire to improve health by decreasing body weight was the main driver for sustainable food choices, while prices were the main limitation. Markova-Nenova and Watzold [45] reflected that German consumers were also willing to support small family producers with lower incomes when purchasing pasture-raised milk from outside their region of residence. At the same time, all regional farmers would benefit from consumer desire to contribute to the local economy and environment by reducing transport.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

Boca

2021

Sustainability

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The article explores consumer behavior in the context of sustainable consumption and the changes related to healthy food that have occurred during the pandemic. The study seeks to identify the factors that influenced consumer behavior on the consumption of fruits and vegetables. For this purpose, a questionnaire was applied to a sample of 1230 people from Maramures County, Romania. This study evaluates consumer behavior and attitudes on sustainable healthy food consumption; determining factors of consumer behavior are established by the needs, knowledge, selection of quality products, and the degree of culture and education in health diet issues. The study also presents a specific classification for fruits and vegetables in terms of consumer preferences and the clustering of local consumers by their interest in healthy food habits according to consumer culture, consumer loyalty, consumer needs, and consumer knowledge. In this study, it was revealed that consumer behavior consumption is not influenced by age, gender, or education. As a result of the correlation analysis, a positive relation was identified between the consumer preference, consumer attitude, and consumer behavior variables. The results of this study offer practical solutions and directions for future research on redesigning sustainable development of local, traditional foods. The new trend focuses on brand offerings and consumer needs for quality food and shows the consumer’s ethnocentrism and orientation for practical solutions.

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Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

Boca

2021

Sustainability

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“…In terms of the animal welfare attribute, Yuta et al ( 2018 ) showed that nearly 90% of Japanese consumers are willing to pay a certain premium for beef with an animal welfare label. Markova-Nenova and Wätzold ( 2018 ) found that German consumers have a higher willingness to pay for milk with an animal welfare attribute. Lemos Teixeira et al ( 2018 ) found that consumers in Brazil and Chile prefer eggs provided by farms that can guarantee animal welfare in terms of favorable diet, living conditions, and health.…”

Section: Literature Reviewmentioning

confidence: 99%

Study on Consumer Preference for Traceable Pork With Animal Welfare Attribute

Chen

Hu²,

Kuen³

et al. 2021

Front. Psychol.

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We determined consumer preferences for traceable pork attributes in 328 consumers in Wuxi City, Jiangsu Province, China, based on a traceable pork attribute system composed of traceability, animal welfare, place of origin, and price attributes. Preference was studied using a Choice Experiment and Bayesian inference analysis. Results showed that the marginal utility of health welfare was lower than that of high-level traceability information and similar to that of place of origin but was higher than that of middle-level traceability information. A complementary relationship existed between dietary animal welfare and high-level traceability information and between health welfare and non-indigenous production. A substitution relationship existed between health welfare and indigenous production and between environmental animal welfare and non-indigenous production. The marginal utilities of health welfare and dietary welfare were higher than those of all price levels, and consumers accept a higher price as a result of increased production costs due to the inclusion of animal welfare information. Due to the harsh realities of COVID-19, China has recently approved the animal welfare attribute to be integrated into traceability market systems of new animal-derived food. The government should encourage manufacturers to produce diverse traceable animal-derived food not only to protect animal welfare and promote the construction of an ecological civilization, but also to develop new animal-derived food markets to satisfy different levels of consumer demand.

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“…In response, alternative dairy production systems that allow continued cow-calf contact to promote natural behaviors and cow-calf bonding to reduce distress associated with separation are receiving greater interest. The on-farm changes necessary have already been addressed in literature (Johnsen et al ., 2016; Beaver et al ., 2019 and later papers in this Special Issue) and are currently being investigated, yet little attention is being given to increasing consciousness throughout the entire production chain and its final stages in particular, as done by Markova-Nenova and Wätzold (2018). The involvement of the retailer sector is crucial if we are to promote ethical attributes, value creation, and the differentiation of milk and dairy products labeled as ‘ a fraction suckled by the calf ’ as justification for higher prices due to the lower amounts of sellable milk entering the food chain.…”

Section: From Milk and Dairy Product Waste Prevention To Animal Welfamentioning

confidence: 99%

Refining consumer attitudes to milk and dairy product purchase and use to reduce food waste and improve animal welfare on-farm

Brščić

2020

Journal of Dairy Research

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This Research Reflection raises awareness of the need to broaden perspectives and levels of multidisciplinary and interdisciplinary approaches when considering on-farm dairy cattle welfare. It starts with a brief overview of current animal welfare issues on dairy farms and how they are perceived by different stakeholders. Some divergences in points of view are discussed in more detail and the first steps in networking are mentioned. Particular emphasis is given to both milk and dairy product waste in industrialized countries and the potential effects of its reduction on changes in the production system. The needs for a quantification of such quota and retailer involvement are also analyzed from the perspective that on-farm animal welfare is directly linked to the amount of milk that might be removed from the food chain by adoption of welfare-friendly management, such as cow-calf systems.

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Fair to the cow or fair to the farmer? The preferences of conventional milk buyers for ethical attributes of milk

Cited by 23 publications

References 29 publications

Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

Study on Consumer Preference for Traceable Pork With Animal Welfare Attribute

Refining consumer attitudes to milk and dairy product purchase and use to reduce food waste and improve animal welfare on-farm

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