Faktor-Faktor yang Mempengaruhi Preferensi Wisatawan terhadap Penyediaan Pariwisata Kota Lama Pasca Adanya Covid-19

Abstract

Tourism supply has to consider the preferences of tourists who differ from one tourist to another. In addition, supply tourism also has to consider the changing situations and conditions at any time. One of the changes that occurred was Covid-19 pandemic in 2020 which required each individual to keep their distance and limit travel. Therefore, all aspects of life are affected, including tourism activities. The number of domestic and foreign tourists who come to Semarang has decreased from 2019 to 2020. Changes in conditions due to the Covid-19 Pandemic and the nature of preferences that easily change become challenges in developing a tourism. Therefore, this study aims to analyze the factors that influence tourist preferences for supply tourism in the Old City after the Covid-19 outbreak. The method used in this study is a quantitative method with analytical technique used factor analysis related to the factors that influence tourist preferences for the supply of Old City Tourism after the Covid-19 outbreak. This study results that the factors that influence tourist preferences for supply tourism in the Semarang Old City after the Covid-19 pandemic are influenced by five factors, namely facilities, time flexibility, tourist attraction security, visitor restrictions, and visual attractions.