“…The main contextual elements for small family firms in seeking legitimacy can be delineated as follows: a. the variable "time," which influences the ability to identify and exploit opportunities (Short, Ketchen, & CL, 2010) and which helps bind families with past strategies (Zahra, 2006); b. the development of various industries, related and unrelated (Zaheer, & A, 1999); c. spatial dimensions, characterized by the geographical location (Clark, Feldman, & Gertler, 2006); the morphology, institutions and demographic aspects of the population (Saxenian, 1994); and d. the social and cultural dimensions (Hayton et al, 2002;Russell, 2005;Thornton, Ribeiro-Soriano, & Urbano, 2011;Ramadani et al, 2017). In the present study, the most relevant contextual factors are represented by institutional, spatial and cultural aspects; this is in line with Stough, Welter, Block, Wennberg, and Basco (2015) who identified these aspects as exogenous elements that drive the creation of family businesses and their evolution (Basco, 2015). In sum, managing a small family firm is not merely an economic process but instead, one that draws from many contextual elements.…”