“…Locally-grown and organic food is not only in high demand at the farmers' market and natural food retailers but also in conventional markets (Farnsworth, McCown, Miller, & Pfeiffer, 2009). Consumers' reasons for preferring regionally-produced food vary widely, including: ensuring the nutrition, quality, freshness, and safety of their food, saving money, health concerns, environmental consequences of globalized and industrialized agriculture, farm animal welfare, fair trade, food security, concerns over the environment and the treatment of farm workers, a desire to support the local economy and build a connection with the person who produced their food (Brown A. , 2002;Brown C. , 2003;Wolf, Spittler, & Ahern, 2005).…”