“…Such applications are particularly useful for understanding and segmenting customer feedback using product reviews inside platforms like Amazon and eBay to augment advertising targeting decisions (Kannan & Li, 2017;Xu, Wang, Li, & Haghighi, 2017). Application of DL on image data in fashion firms include apparel segmentation (Zhilan Hu, Yan, & Lin, 2008), apparel recognition (Bossard et al, 2011), apparel classification and retrieval (Hara, Jagadeesh, & Piramuthu, 2016), and apparel classification for tagging (Eshwar et al, 2016). By using various DL outcomes, the fashion firms aim to support their strategic and marketing decisions, through more efficiently identifying personalized products meeting customer needs, monitoring future fashion trends toward informing product-design decisions, market segmentation, and target marketing campaigns.…”