“…In the past decades, some dynamical models have been proposed to give a formal representation of the fashion cycle (see, for instance, Bianchi, 2002;Caulkins et al, 2007;Coelho and McClure, 1993;Corneo and Jeanne, 1999;Di Giovinazzo and Naimzada, 2015;Frijters, 1998;Gardini et al, 2018;Karni and Schmeidler, 1990;Matsuyama, 1991;Pesendorfer, 1995;Zhang, 2016Zhang, , 2017, i.e., of the oscillatory behavior of the variable describing the consumed or purchased amount of a certain good, characterized by booms and busts. Differently from the above mentioned works, following the line of research started in Chang and Stauber (2009) and further developed in Naimzada and Pireddu (2016, 2018a, 2018b, 2018c, 2018d, 2019b, we here present an evolutive general equilibrium model, in which we may investigate the combined effects of the price formation mechanism and of the population share updating mechanism, that describes the socio-economic interaction of two groups of agents exhibiting both bandwagon and snob behaviors. However, unlike the previous contributions, in which only Cobb-Douglas utility functions were considered, we now allow the agents' utility functions to vary in a suitable set of maps.…”