Fashion groups, gender, and boredom proneness

Studak, Cathryn M.; Workman, Jane E.

doi:10.1111/j.1470-6431.2004.00335.x

Cited by 39 publications

(38 citation statements)

References 27 publications

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“…The range of observed scores on the Need For Touch scale (À32 to þ 36) encompassed nearly the entire possible range (À36 to þ36). The mean score of 15.38 was consistent with earlier research: M ¼ 18.1 (Stanforth, 1995); M ¼ 15.29 (Studak & Workman, 2004); M ¼ 16.89 (Workman & Kidd, 2000). The range of scores on the Fashion Innovativeness and Opinion Leadership scale encompassed the entire possible range of 0-24.…”

Section: Resultssupporting

confidence: 86%

“…Peck and Childers (2003a;2003b;2006) did not report testing the Need For Touch scale for gender differences. Thus, it may be possible that Stanforth, 1995 Higher need for mental stimulation Studak & Workman, 2004 Higher optimum stimulation level Kwon & Workman, 1996 Workman 131 Women expressed a want-based (psychological) approach to fashion problem recognition (Workman & Studak, 2006); individuals who score high on the autotelic dimension of Need for Touch use hedonic-directed touch to stimulate pleasurable emotions.…”

Section: Gender and Need For Touchmentioning

confidence: 99%

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Fashion Consumer Groups, Gender, and Need for Touch

Workman

2009

Clothing and Textiles Research Journal

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Within the context of consumer motivation theory, the purpose of this research was to investigate how fashion consumer groups and gender are related to need for touch. Differences between individuals high and low in need for touch are consistent with differences between fashion change agents and fashion followers. Participants (101 females; 70 males) from 54 different majors completed demographic information, the Need For Touch (NFT) scale, and the Measure of Fashion Innovativeness and Opinion Leadership. Fashion change agents and females had a greater NFT-total, autotelic and instrumental-than fashion followers and males. Fashion change agents and females scored equally high on autotelic and instrumental dimensions of NFT but fashion followers and males scored higher on the instrumental than the autotelic dimension. Using a diverse sample that included male and female college students from a variety of majors countered limitations of earlier research and provided new insights into the role of need for touch in consumer behavior.

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Section: Resultssupporting

confidence: 86%

Section: Gender and Need For Touchmentioning

confidence: 99%

Fashion Consumer Groups, Gender, and Need for Touch

Workman

2009

Clothing and Textiles Research Journal

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“…This procedure yielded the following breakdown of consumer groups: fashion innovators ( n = 46, 15.6%), fashion opinion leaders ( n = 18, 6.2%), innovative communicators ( n = 23, 7.8%), and fashion followers ( n = 207, 70.4%). This breakdown is consistent with previous studies 17,18,20,21 that have used Hirschman and Adcock’s 16 procedure. In addition, the breakdown is proportionate to what would be expected in the consumer market 30 …”

Section: Methodssupporting

confidence: 92%

Fashion consumers and fashion problem recognition style

Workman

Studak

2005

Int J Consumer Studies

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Consumer spending over the life span of today's 18‐ to 25‐year‐old emerging adults will reach into the $10 trillion range. Emerging adults are a powerful force in shaping demand for consumer products. The problem recognition styles associated with emerging adults can help marketers understand this group of consumers and provide insight into what kinds of products, services, and messages will appeal to them as lifelong consumers. The purpose of this study was to examine differences between men and women and among fashion consumer groups in fashion problem recognition style. Participants were a convenience sample of emerging adult consumers from one Midwestern university in the US, 136 men and 158 women who completed the Measure of Fashion Innovativeness and Opinion Leadership, Fashion Problem Recognition Style Scale, and provided demographic information. Both fashion followers and men reflected a need‐based approach to problem recognition. Both fashion change agents and women reflected a want‐based approach to problem recognition. Male fashion followers differed from all other groups in indicating a need‐based approach to problem recognition. This study built on previous work by examining differences in problem recognition style owing to fashion consumer group and gender. The basic premise behind problem recognition style was validated; that is, actual state (need‐based) vs. ideal state (want‐based) approaches to fashion problem recognition did relate to fashion consumer group membership and gender.

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“…Moreover, fashion leaders tend to know which information is needed at the time of searching since they are knowledgeable in fashion information and be confident in evaluating the (Polegato & Wall, 1980;Studak & Workman, 2004). Thus, it is expected that those with a high level of fashion leadership are more comfortable in expressing their tastes and themselves.…”

Section: ) Fashion Leadershipmentioning

confidence: 99%

“…Individuals with a high level of fashion leadership tend to be more interested in fashion, explore new information, and possess more information about fashion than others with a low level of fashion leadership (Studak & Workman, 2004). Also, fashion leaders tend to be more confident in their information and their own taste (Kaiser, 1990).…”

Section: ) Fashion Leadershipmentioning

confidence: 99%

Motivations and Characteristics of Hashtag Users

Kim¹,

Jung²,

Song³

2015

Fashion business

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consumers, aided by its attractive features such as the internet-based two-way communication structure, easy production of information, and effective supply and sharing. As SNS enables users to have access to information of interest, it serves as a hub of community for users in the form of direct participation.The earlier days of SNS services were led by SNS platforms focusing on texts and social interactions such as Facebook and Twitter. Motivations and Characteristics of Hashtag UsersGwon-Il Kim · Ga Yeon Jung * · Ye Ji Song · Jee-Sun Park † Dept. of Fashion Industry, Incheon National University Dept. of Business Administration, Incheon National University * AbstractIn social environments, hashtags have been widely adopted and have become a new form of language for users. The current study attempts to enhance our understanding of users and their motivations to use hashtags when posting fashion-related information. Specifically, this study examines whether user characteristics (fashion leadership, conspicuousness) influence their motivations to use hashtags (curation, self-presentation, information diffusion), which then leads to behavioral intentions to continue to use hashtags and recommend the same to others. An online survey was administered to test our research questions. A total of 136 consumers in their 20s, 30s, and 40s living in Korea were used for data analysis. Structural equation modeling was conducted, which revealed that fashion leadership and conspicuousness had a positive impact on users' motivations of curation, self-presentation, and information diffusion. Motivations of self-presentation and information diffusions were found to affect users' behavioral intentions while curation had no significant impact. Practical implications are presented.

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Fashion groups, gender, and boredom proneness

Cited by 39 publications

References 27 publications

Fashion Consumer Groups, Gender, and Need for Touch

Fashion Consumer Groups, Gender, and Need for Touch

Fashion consumers and fashion problem recognition style

Motivations and Characteristics of Hashtag Users

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