Consumer spending over the life span of today's 18‐ to 25‐year‐old emerging adults will reach into the $10 trillion range. Emerging adults are a powerful force in shaping demand for consumer products. The problem recognition styles associated with emerging adults can help marketers understand this group of consumers and provide insight into what kinds of products, services, and messages will appeal to them as lifelong consumers. The purpose of this study was to examine differences between men and women and among fashion consumer groups in fashion problem recognition style. Participants were a convenience sample of emerging adult consumers from one Midwestern university in the US, 136 men and 158 women who completed the Measure of Fashion Innovativeness and Opinion Leadership, Fashion Problem Recognition Style Scale, and provided demographic information. Both fashion followers and men reflected a need‐based approach to problem recognition. Both fashion change agents and women reflected a want‐based approach to problem recognition. Male fashion followers differed from all other groups in indicating a need‐based approach to problem recognition. This study built on previous work by examining differences in problem recognition style owing to fashion consumer group and gender. The basic premise behind problem recognition style was validated; that is, actual state (need‐based) vs. ideal state (want‐based) approaches to fashion problem recognition did relate to fashion consumer group membership and gender.

Fashion change agents and fashion followers differ in their need for mental stimulation. Within a context of fashion diffusion theory, this study examined the effects of locus of control and fashion consumer group on three attributes linked to mental stimulationboredom proneness, intrinsic enjoyment, and boredom coping. For this US sample of young women, an internal locus of control orientation was associated with a higher level of fashion innovativeness and opinion leadership. Fashion change agents, with either an internal or external locus of control orientation, and fashion followers with an external locus of control orientation, were similar in their heightened ability to entertain themselves (internal stimulation). Fashion followers with an external locus of control orientation were less able to entertain themselves than the other three groups.

This study examined differences between men and women and among fashion consumer groups (fashion innovators, fashion opinion leaders, innovative communicators, and fashion followers) in propensity toward boredom. Participants (126 male, 130 female university students) completed questionnaires measuring fashion group membership, boredom proneness, and demographics. anova revealed significant effects for fashion group for two dimensions of boredom proneness: internal stimulation and constraint. Innovative communicators indicated lower propensity for boredom because of need for internal stimulation but more propensity for boredom because of constraint than fashion followers. Men indicated greater propensity for boredom because of need for external stimulation than women did.

The purpose of this article is to explain how a means/ends test can be adapted for the school environment. Public school officials can use a means/ends test to document an analysis of whether dress-code policies will be effective in diminishing risks to the health, safety, or morality of the school population. Elements of policy evaluation-ends, means, and relations-and four main sources of information-authority, statistical or observational analysis, deduction, and sensitivity analysis-were used to illustrate how to analyze dress-code policies. Five components of good policy analysis-validity, usefulness, feasibility, originality, and importance-framed an evaluation of this approach.

No abstract