“…Beaudoin et al (2000) identified 12 attributes that correlated with attitudes when purchasing apparel, namely: good fit, durability, ease of care, favourable price, comfort, quality, colour, attractiveness, fashionableness, brand name, appropriateness for occasion, and choice of styles. Dickerson (in Beaudoin et al, 2000) investigated the relative importance that consumers attach to five garment attributes when making purchasing decisions, namely: price, care, country of origin, quality, and style. Shim and Kotsiopulos (1993) researched the apparel shopping orientation of consumers on the basis of nine factor labels, namely: appearance/fashion conscious, brand conscious, convenience/time-conscious, shopping mall-oriented, local store-oriented, apathetic toward "Made in the USA", catalogue-oriented, economy/price conscious, and credit-oriented.…”