‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds

Venturini, Alice; Columbano, Martina

doi:10.1080/20932685.2023.2234918

Cited by 15 publications

(2 citation statements)

References 57 publications

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“…In recent years, there has been a noticeable increase in displaying fashion visuals on social media platforms, where individuals are seen wearing digital attire instead of physical clothing, reflecting a growing trend in digital fashion consumption [6]. Moreover, advancements in AI technology enable seamless and direct outfitting of images or videos [40,41]. Individuals can substitute physical attire with digital fashion garments in photos or videos through AI applications [40].…”

Section: E-commerce Implicationsmentioning

confidence: 99%

“…Moreover, advancements in AI technology enable seamless and direct outfitting of images or videos [40,41]. Individuals can substitute physical attire with digital fashion garments in photos or videos through AI applications [40]. Therefore, advanced AI-powered image-generation systems aid fashion brands in offering consumers a comprehensive digital fashion consumption service, from the customization of digital garments to virtual try-ons.…”

Section: E-commerce Implicationsmentioning

confidence: 99%

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Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Zhang,

Liu

2024

JTAER

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The fashion industry has shown increasing interest in applying artificial intelligence (AI), yet there is a significant gap in exploring the potential of emerging diffusion-modeling-based AI image-generation systems for fashion design and commerce. Therefore, this study aims to assess the effectiveness of Midjourney, one such AI system, in both fashion design and related commerce applications. We employed the action research approach with the Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model as the theoretical framework. Our research comprised three stages: refining an initial idea into well-defined textual design concepts, facilitating concept development, and validating the preceding observations and reflections by creating a new line of hemp-based products that were evaluated by targeted consumers through an online survey. Findings reveal that this AI tool can assist fashion designers in creating both visually expressive attire and ready-to-wear products, meeting defined design criteria and consumer needs. Midjourney shows promise in streamlining the fashion design process by enhancing ideation and optimizing design details. Potential e-commercial applications of such AI systems were proposed, benefiting physical and digital fashion businesses. It is noted that, to date, the major limitations of using Midjourney encompass its restriction to only facilitating early fashion design stages and necessitating substantial involvement from designers.

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Section: E-commerce Implicationsmentioning

confidence: 99%

Section: E-commerce Implicationsmentioning

confidence: 99%

Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Zhang,

Liu

2024

JTAER

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Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

Sharma,

Kushwah

2024

J of Consumer Behaviour

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The theory of consumption values (TCV) explains consumer behavior by examining the underlying values that drive consumption choices. TCV is prominent across various disciplines, including marketing, information systems, psychology, business, and management. This study systematically reviews articles that have applied TCV, making several key contributions: (1) it presents a synthesis of existing literature on TCV by including studies from 1991 to 2024, providing a comprehensive and updated perspective on the field's evolution; (2) it employs the Theory–Contexts–Characteristics–Methods (TCCM) framework to explore major theories, contexts (industrial and geographical), characteristics (antecedents, mediators, moderators, and outcomes), and methods (research methodologies and data analysis techniques); (3) it also incorporates bibliometric techniques, such as cluster analysis and bibliographic coupling, to visualize the cumulative advancements in TCV research and reveal the intellectual structure, key themes, and influential works; and (4) it systematically categorizes and summarizes consumption values and their measures according to product and service contexts examined over the past three decades. Hence, the findings of the study offer several implications for marketers and academics, suggesting avenues for future research and new applications of TCV.

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Virtual reality luxury fashion show: how imaginary space influences brand word‑of‑mouth

Cho,

Ko,

Jung

2024

International Journal of Advertising

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‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds

Cited by 15 publications

References 57 publications

Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

Virtual reality luxury fashion show: how imaginary space influences brand word‑of‑mouth

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